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- catalog contributor b1622787.
- catalog created "c1983.".
- catalog date "1983".
- catalog date "c1983.".
- catalog dateCopyrighted "c1983.".
- catalog description "Bibliography: p. 255-301.".
- catalog extent "301 p. ;".
- catalog identifier "3820476520".
- catalog isPartOf "Europäische Hochschulschriften. Reihe V, Volks- und Betriebswirtschaft ; Bd. 418. Publications universitaires européennes. Série V, Sciences économiques, gestion d'entreprise ; Bd. 418. European university studies. Series V, Economics and management ; Bd. 418".
- catalog isPartOf "Europäische Hochschulschriften. Reihe V, Volks- und Betriebswirtschaft ; Bd. 418.".
- catalog issued "1983".
- catalog issued "c1983.".
- catalog language "ger".
- catalog publisher "Bern ; New York : P. Lang,".
- catalog subject "Marketing.".
- catalog title "Optimale Unternehmensimagepolitik / Claus-Hermann Wiegel.".
- catalog type "text".