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- catalog contributor b1626692.
- catalog created "c1984.".
- catalog date "1984".
- catalog date "c1984.".
- catalog dateCopyrighted "c1984.".
- catalog description "Includes bibliographical references and indexes.".
- catalog extent "xxii, 697 p. :".
- catalog identifier "0070609071".
- catalog isPartOf "McGraw-Hill series in marketing".
- catalog issued "1984".
- catalog issued "c1984.".
- catalog language "eng".
- catalog publisher "New York : McGraw-Hill,".
- catalog subject "Marketing Case studies.".
- catalog subject "Marketing.".
- catalog title "Fundamentals of marketing / William J. Stanton.".
- catalog type "text".