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- catalog contributor b1627332.
- catalog contributor b1627333.
- catalog contributor b1627334.
- catalog contributor b1627335.
- catalog contributor b1627336.
- catalog created "c1984.".
- catalog date "1984".
- catalog date "c1984.".
- catalog dateCopyrighted "c1984.".
- catalog description "Includes bibliographies.".
- catalog extent "xi, 112 p. :".
- catalog hasFormat "Developing new services.".
- catalog identifier "0877571651 (pbk.)".
- catalog isFormatOf "Developing new services.".
- catalog isPartOf "Proceedings series / American Marketing Association".
- catalog issued "1984".
- catalog issued "c1984.".
- catalog language "eng".
- catalog publisher "Chicago, Ill. : American Marketing Association,".
- catalog relation "Developing new services.".
- catalog subject "HD9980.5 .D48 1984".
- catalog subject "Service industries Marketing Congresses.".
- catalog subject "Service industries Marketing.".
- catalog subject "Service industries.".
- catalog title "Developing new services / edited by William R. George, Claudia E. Marshall.".
- catalog type "Conference proceedings. fast".
- catalog type "text".