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- catalog contributor b1657537.
- catalog contributor b1657538.
- catalog created "c1984.".
- catalog date "1984".
- catalog date "c1984.".
- catalog dateCopyrighted "c1984.".
- catalog description "Includes bibliographies.".
- catalog description "Psychological perspectives on consumer response to sales promotion / Alan G. Sawyer and Peter H. Diekson -- Consumer promotions and the acceleration of product purchases / Scott A. Neslin, John Quelch, and Caroline Henderson -- How cents-off coupons motivate the consumer / Robert Schindler -- Factors associated with successful manufacturer sales promotions in Canadian food and drug businesses / Kenneth G. Hardy -- Structural determinants of ratios of promotion and advertising to sales / John A. Quelch, Cheri T. Marshall, and Dae R. Chang -- Symbiosis in sales promotion / P. Varadarajan.".
- catalog extent "ix, 123 p.".
- catalog isPartOf "Report (Marketing Science Institute) ; no. 84-104.".
- catalog isPartOf "Report ; no. 84-104".
- catalog issued "1984".
- catalog issued "c1984.".
- catalog language "eng".
- catalog publisher "Cambridge, Mass. : Marketing Science Institute,".
- catalog subject "HF5438.5 .R47 1984".
- catalog subject "Sales promotion Research.".
- catalog subject "Sales promotion.".
- catalog tableOfContents "Psychological perspectives on consumer response to sales promotion / Alan G. Sawyer and Peter H. Diekson -- Consumer promotions and the acceleration of product purchases / Scott A. Neslin, John Quelch, and Caroline Henderson -- How cents-off coupons motivate the consumer / Robert Schindler -- Factors associated with successful manufacturer sales promotions in Canadian food and drug businesses / Kenneth G. Hardy -- Structural determinants of ratios of promotion and advertising to sales / John A. Quelch, Cheri T. Marshall, and Dae R. Chang -- Symbiosis in sales promotion / P. Varadarajan.".
- catalog title "Research on sales promotion : collected papers / edited by Katherine E. Jocz.".
- catalog type "text".