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- catalog contributor b1695743.
- catalog created "1985.".
- catalog date "1985".
- catalog date "1985.".
- catalog dateCopyrighted "1985.".
- catalog description "Includes bibliographical references and indexes.".
- catalog extent "xii, 510 p. :".
- catalog identifier "0471812625 :".
- catalog isPartOf "Ronald series on marketing management, 0275-875X".
- catalog issued "1985".
- catalog issued "1985.".
- catalog language "eng".
- catalog publisher "New York : Wiley,".
- catalog subject "Communication in marketing.".
- catalog subject "Market segmentation.".
- catalog title "Developing effective communications strategy : a benefit segmentation approach / Russell I. Haley.".
- catalog type "text".