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• catalog contributor b1702881.
• catalog contributor b1702882.
• catalog contributor b1702883.
• catalog created "[1974]".
• catalog date "1974".
• catalog date "[1974]".
• catalog dateCopyrighted "[1974]".
• catalog description "Bibliography: p. 202-236.".
• catalog description "Functions of mass communication for the collectivity / W. Phillips Davison. Importance of research on communication and organization ; Current state of research ; Communication as an organizing force ; Mass media and the internal functioning of organizations ; Communications directed outward ; Some paths for exploration -- Mass communication and the nation state / Daniel Lerner. Contextual variables ; Communication variables ; Mass communication and development ; Research suggestions -- Mass communication and the political system / Davis B. Bobrow. Some general relationships ; Mass communication ; Political institutions ; Publics ; Current knowledge and major issues ; Structural relationships ; Implications for political development ; Mass communication ownership and the political system ; Decision-making relationships ; Needed analysis -- ".
• catalog description "Preface and acknowledgments -- An attempt to structure the field / W. Phillips Davison and Frederick T. C. Yu. Communication as building blocks for personality and culture ; Senders and receivers of messages ; Task of mass communication research ; Organization of this volume -- Uses of mass communication by the individual / Elihu Katz, Jay G. Blumler, and Michael Gurevitch. Origins and developments of uses and gratifications research ; Some basic assumptions of theory, method, and value ; Theoretical issues : needs, gratifications, and effects ; Methodological issues ; Implications for research policy and media policy -- Mass communication and socialization / Herbert H. Hyman. Social sentiments and mass communication ; Aggression and sympathy ; Anticipatory socialization, reference groups, and ressentiment ; Small-scale and large-scale socialization -- ".
• catalog description "Professional personnel and organizational structure in the mass media / Ben H. Bagdikian. Establishmentarian bias ; Technology ; Budget and other economic factors ; Legitimacy ; Future research and the study of change ; The new journalist ; Government-media relations ; Operating practices ; Relations with the community -- Management of mass media / Leo Bogart. Literature on media management ; Characteristics and styles of media management ; Management of conflicting values ; Handling audiences and advertisers ; Political relationships ; Structure of media organizations ; Death and birth of media ; Managing technological change ; Some priority subjects for research ; Hints for the media management researcher -- Implications of new information technology / Edwin B. Parker. Social history of communication ; Policy research ; Techniques research ; Economics of information ; Interdisciplinary research -- ".
• catalog description "Some priority areas for future research / W. Phillips Davison and Frederick T. C. Yu. Central questions for research ; Research directions in individual sub-areas ; Some general observation -- Afterword : Another view of research priorities / Forrest P. Chisman.".
• catalog extent "ix, 246 p.".
• catalog hasFormat "Mass communication research: major issues and future directions.".
• catalog identifier "02750932040275888703 (pbk.)".
• catalog isFormatOf "Mass communication research: major issues and future directions.".
• catalog isPartOf "Praeger special studies in international politics and government".
• catalog issued "1974".
• catalog issued "[1974]".
• catalog language "eng".
• catalog publisher "New York, Praeger".
• catalog relation "Mass communication research: major issues and future directions.".
• catalog subject "301.16/1/072".
• catalog subject "Mass communication Research".
• catalog subject "Mass media Research.".
• catalog subject "P91 .D37 1974".
• catalog subject "P91 .D37".
• catalog tableOfContents "Functions of mass communication for the collectivity / W. Phillips Davison. Importance of research on communication and organization ; Current state of research ; Communication as an organizing force ; Mass media and the internal functioning of organizations ; Communications directed outward ; Some paths for exploration -- Mass communication and the nation state / Daniel Lerner. Contextual variables ; Communication variables ; Mass communication and development ; Research suggestions -- Mass communication and the political system / Davis B. Bobrow. Some general relationships ; Mass communication ; Political institutions ; Publics ; Current knowledge and major issues ; Structural relationships ; Implications for political development ; Mass communication ownership and the political system ; Decision-making relationships ; Needed analysis -- ".
• catalog tableOfContents "Preface and acknowledgments -- An attempt to structure the field / W. Phillips Davison and Frederick T. C. Yu. Communication as building blocks for personality and culture ; Senders and receivers of messages ; Task of mass communication research ; Organization of this volume -- Uses of mass communication by the individual / Elihu Katz, Jay G. Blumler, and Michael Gurevitch. Origins and developments of uses and gratifications research ; Some basic assumptions of theory, method, and value ; Theoretical issues : needs, gratifications, and effects ; Methodological issues ; Implications for research policy and media policy -- Mass communication and socialization / Herbert H. Hyman. Social sentiments and mass communication ; Aggression and sympathy ; Anticipatory socialization, reference groups, and ressentiment ; Small-scale and large-scale socialization -- ".
• catalog tableOfContents "Professional personnel and organizational structure in the mass media / Ben H. Bagdikian. Establishmentarian bias ; Technology ; Budget and other economic factors ; Legitimacy ; Future research and the study of change ; The new journalist ; Government-media relations ; Operating practices ; Relations with the community -- Management of mass media / Leo Bogart. Literature on media management ; Characteristics and styles of media management ; Management of conflicting values ; Handling audiences and advertisers ; Political relationships ; Structure of media organizations ; Death and birth of media ; Managing technological change ; Some priority subjects for research ; Hints for the media management researcher -- Implications of new information technology / Edwin B. Parker. Social history of communication ; Policy research ; Techniques research ; Economics of information ; Interdisciplinary research -- ".
• catalog tableOfContents "Some priority areas for future research / W. Phillips Davison and Frederick T. C. Yu. Central questions for research ; Research directions in individual sub-areas ; Some general observation -- Afterword : Another view of research priorities / Forrest P. Chisman.".
• catalog title "Mass communication research: major issues and future directions. Edited by W. Phillips Davison [and] Frederick T. C. Yu.".
• catalog type "Aufsatzsammlung. swd".
• catalog type "text".