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- catalog abstract ""How American corporations are using military strategies to outmaneuver, outflank, and even ambush their competition! With a behind-the-scenes look at the cola war, the computer war, the burger war, and the beer war!"--Jacket subtitle.".
- catalog contributor b1708944.
- catalog contributor b1708945.
- catalog created "c1986.".
- catalog date "1986".
- catalog date "c1986.".
- catalog dateCopyrighted "c1986.".
- catalog description ""How American corporations are using military strategies to outmaneuver, outflank, and even ambush their competition! With a behind-the-scenes look at the cola war, the computer war, the burger war, and the beer war!"--Jacket subtitle.".
- catalog description "Introduction: Marketing is war -- 2500 years of war -- The principle of force -- The superiority of the defense -- The new era of competition -- The nature of the battleground -- The strategic square -- Principles of defensive warfare -- Principles of offensive warfare -- Principles of flanking warfare -- Principles of guerrilla warfare -- The cola war -- The beer war -- The burger war.".
- catalog description "Library Journal Best Books".
- catalog extent "viii, 216 p. :".
- catalog hasFormat "Marketing warfare.".
- catalog identifier "007052730X".
- catalog isFormatOf "Marketing warfare.".
- catalog issued "1986".
- catalog issued "c1986.".
- catalog language "eng".
- catalog publisher "New York : McGraw-Hill,".
- catalog relation "Marketing warfare.".
- catalog subject "658.8 19".
- catalog subject "Competition.".
- catalog subject "Concurrence ram".
- catalog subject "HF5415 .R544 1986".
- catalog subject "Marketing ram".
- catalog subject "Marketing".
- catalog subject "Marketing.".
- catalog tableOfContents "Introduction: Marketing is war -- 2500 years of war -- The principle of force -- The superiority of the defense -- The new era of competition -- The nature of the battleground -- The strategic square -- Principles of defensive warfare -- Principles of offensive warfare -- Principles of flanking warfare -- Principles of guerrilla warfare -- The cola war -- The beer war -- The burger war.".
- catalog title "Marketing warfare / by Al Ries and Jack Trout.".
- catalog type "text".