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- catalog contributor b1715833.
- catalog contributor b1715834.
- catalog contributor b1715835.
- catalog contributor b1715836.
- catalog created "1985.".
- catalog date "1985".
- catalog date "1985.".
- catalog dateCopyrighted "1985.".
- catalog description "Includes bibliographies.".
- catalog extent "xiv, 220 p. :".
- catalog hasFormat "Marketing communications.".
- catalog identifier "0877571775 (pbk.)".
- catalog isFormatOf "Marketing communications.".
- catalog isPartOf "AMA proceedings series".
- catalog issued "1985".
- catalog issued "1985.".
- catalog language "eng".
- catalog publisher "Chicago, Ill. : American Marketing Association,".
- catalog relation "Marketing communications.".
- catalog subject "Communication in marketing Congresses.".
- catalog subject "Communication in marketing.".
- catalog subject "HF5415.123 .M37 1985".
- catalog title "Marketing communications : theory and research / editors, Michael J. Houston, Richard J. Lutz.".
- catalog type "Conference proceedings. fast".
- catalog type "text".