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- catalog contributor b1736494.
- catalog contributor b1736495.
- catalog created "c1986.".
- catalog date "1986".
- catalog date "c1986.".
- catalog dateCopyrighted "c1986.".
- catalog description "A business and its beliefs -- Leadership -- Creating a totally sales-oriented environment -- Building a superior marketing organization -- Future-oriented marketing -- Solution-minded selling -- Being responsive to the customer -- Service, service, service ... and more service -- Measurement and compensation -- The entrepreneurial spirit.".
- catalog description "Library Journal Best Books".
- catalog description "Soundview Best Book List".
- catalog extent "xiv, 235 p. ;".
- catalog hasFormat "IBM way.".
- catalog identifier "0060155221 :".
- catalog isFormatOf "IBM way.".
- catalog issued "1986".
- catalog issued "c1986.".
- catalog language "eng".
- catalog publisher "New York : Harper & Row,".
- catalog relation "IBM way.".
- catalog subject "Computers Marketing Case studies.".
- catalog subject "Electronic office machines Marketing Case studies.".
- catalog subject "HD9696.C64 I4875 1986".
- catalog subject "International Business Machines Corporation.".
- catalog subject "Marketing Case studies.".
- catalog tableOfContents "A business and its beliefs -- Leadership -- Creating a totally sales-oriented environment -- Building a superior marketing organization -- Future-oriented marketing -- Solution-minded selling -- Being responsive to the customer -- Service, service, service ... and more service -- Measurement and compensation -- The entrepreneurial spirit.".
- catalog title "The IBM way : insights into the world's most successful marketing organization / F.G. "Buck" Rodgers, with Robert L. Shook.".
- catalog type "Case studies. fast".
- catalog type "text".