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- catalog contributor b1736772.
- catalog contributor b1736773.
- catalog created "1986.".
- catalog date "1986".
- catalog date "1986.".
- catalog dateCopyrighted "1986.".
- catalog description "Includes bibliographical references and index.".
- catalog extent "xi, 232 p. :".
- catalog identifier "0870945432 :".
- catalog issued "1986".
- catalog issued "1986.".
- catalog language "eng".
- catalog publisher "Homewood, Ill. : Dow Jones-Irwin,".
- catalog subject "Advertising.".
- catalog subject "HF5438.5 .F73 1986".
- catalog subject "Marketing.".
- catalog subject "Sales promotion.".
- catalog title "Your advertising's great-- how's business? : the revolution in sales promotion / Bud Frankel, H.W. Phillips.".
- catalog type "text".