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- catalog contributor b1745485.
- catalog contributor b1745486.
- catalog contributor b1745487.
- catalog created "1986.".
- catalog date "1986".
- catalog date "1986.".
- catalog dateCopyrighted "1986.".
- catalog description "Includes bibliographical references.".
- catalog extent "vii, 127 p.:".
- catalog hasFormat "Responding to the challenge.".
- catalog identifier "0877571813".
- catalog isFormatOf "Responding to the challenge.".
- catalog isPartOf "Proceedings series / American Marketing Assn.".
- catalog issued "1986".
- catalog issued "1986.".
- catalog language "eng".
- catalog publisher "Chicago, IL : American Marketing Assn.,".
- catalog relation "Responding to the challenge.".
- catalog subject "Delivery of Health Care economics Congresses.".
- catalog subject "Economics, Medical Congresses.".
- catalog subject "Marketing of Health Services Congresses.".
- catalog subject "Medical care Marketing Congresses.".
- catalog subject "Medical care Marketing.".
- catalog subject "Medical economics Congresses.".
- catalog subject "Medical economics.".
- catalog subject "RA410.56 .R46 1986".
- catalog subject "W 74 R434 1986".
- catalog title "Responding to the challenge : health care marketing comes of age / [edited by] Philip D. Cooper.".
- catalog type "Conference proceedings. fast".
- catalog type "text".