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- catalog contributor b1745583.
- catalog contributor b1745584.
- catalog created "1986.".
- catalog date "1986".
- catalog date "1986.".
- catalog dateCopyrighted "1986.".
- catalog description "Includes bibliographical references.".
- catalog extent "viii, 872 p. :".
- catalog hasFormat "Marketing theory.".
- catalog identifier "0538192534".
- catalog isFormatOf "Marketing theory.".
- catalog issued "1986".
- catalog issued "1986.".
- catalog language "eng".
- catalog publisher "Cincinnatti, OH. : South-Western Pub. Co.,".
- catalog relation "Marketing theory.".
- catalog spatial "United States.".
- catalog subject "HF5415 .M32375 1986".
- catalog subject "Marketing History.".
- catalog subject "Marketing United States.".
- catalog title "Marketing theory : classic and contemporary readings / [edited by] Jagdish N. Sheth, Dennis E. Garrett.".
- catalog type "History. fast".
- catalog type "text".