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- catalog contributor b1759277.
- catalog created "c1986.".
- catalog date "1986".
- catalog date "c1986.".
- catalog dateCopyrighted "c1986.".
- catalog description "1. Marketing and the corporate purpose -- 2. The globalization of markets -- 3. The industrialization of service -- 4. Differentiation, of anything -- 5. Marketing intangible products and product intangibles -- 6. Relationship management -- 7. The marketing imagination -- 8. Marketing myopia -- 9. Exploit the product life cycle -- 10. Innovative imitation -- 11. Marketing and its discontents.".
- catalog description "Includes bibliographical references and index.".
- catalog extent "xxv, 238 p. :".
- catalog hasFormat "Marketing imagination.".
- catalog identifier "0029190908 (pbk.)".
- catalog identifier "0029191807".
- catalog isFormatOf "Marketing imagination.".
- catalog issued "1986".
- catalog issued "c1986.".
- catalog language "eng".
- catalog publisher "New York : Free Press ; London : Collier Macmillan,".
- catalog relation "Marketing imagination.".
- catalog subject "658.8 19".
- catalog subject "HF5415 .L482 1986".
- catalog subject "Marketing".
- catalog subject "Marketing.".
- catalog tableOfContents "1. Marketing and the corporate purpose -- 2. The globalization of markets -- 3. The industrialization of service -- 4. Differentiation, of anything -- 5. Marketing intangible products and product intangibles -- 6. Relationship management -- 7. The marketing imagination -- 8. Marketing myopia -- 9. Exploit the product life cycle -- 10. Innovative imitation -- 11. Marketing and its discontents.".
- catalog title "The marketing imagination / Theodore Levitt.".
- catalog type "text".