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- catalog contributor b1772219.
- catalog contributor b1772220.
- catalog contributor b1772221.
- catalog contributor b1772222.
- catalog contributor b1772223.
- catalog created "1986.".
- catalog date "1986".
- catalog date "1986.".
- catalog dateCopyrighted "1986.".
- catalog description "Includes bibliographical references.".
- catalog extent "175 p. :".
- catalog identifier "0877571791".
- catalog isPartOf "Proceedings series (American Marketing Association)".
- catalog isPartOf "Proceedings series / American Marketing Association".
- catalog issued "1986".
- catalog issued "1986.".
- catalog language "eng".
- catalog publisher "Chicago, IL : American Marketing Association,".
- catalog subject "Marketing.".
- catalog subject "Service industries.".
- catalog title "Creativity in services marketing : what's new, what works, what's developing / edited by M. Venkatesan, Diane Schmalensee, and Claudia Marshall.".
- catalog type "text".