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- catalog contributor b1783102.
- catalog contributor b1783103.
- catalog contributor b1783104.
- catalog created "c1986.".
- catalog date "1986".
- catalog date "c1986.".
- catalog dateCopyrighted "c1986.".
- catalog description "Includes bibliographies and index.".
- catalog description "Vignettes: Nolan Bushnell, a Silicon Valley legend in his own time -- High-tech movers and shakers: yesterday and today -- How top executives in high-technology companies see themselves, their behavioral characteristics and motivations -- Organizing for an R & D-marketing interface: The Micon Systems, Inc., case -- Corning medical sales organization -- Lasers: applying the technology here, there, and everywhere -- Biotech marketing study -- Robotics industry channels -- Marketing for nonradioactive DNA labeling.".
- catalog description "pt. 1. High technology in concept and society: High-tech megatenets: 10 principles of high-technology market behavior -- Occupational opportunities in marketing high-tech products and services -- Incubators, entrepreneurs, and high-tech marketing -- pt. 2. Technological innovation and marketing: A place for supply-side marketing -- International high-tech competition: a U.S. view -- What is high technology? -- Can consortia keep us competitive? An interview with MCC's Bobby Inman -- pt. 3. Marketing organization and sales management: Types of high-tech firms -- Marketing high-tech services: target your sales -- pt. 4. Interfacing marketing and R & D -- pt. 5. Positioning and the selection of target markets -- pt. 6. Searching for market opportunities and insight -- pt. 7. Managing high-tech products -- pt. 8. Directing the presentation -- How to set an ad budget -- pt. 9. Processing and pricing -- pt. 10. Strategic market planning -- Representative cases: REACH Robotics Corporation; Nuclear fuel marketing: DOE's special situation; Cray Research, Inc.: the supercomputer people.".
- catalog extent "xxv, 353 p. :".
- catalog identifier "0669132128 (pbk. : alk. paper)".
- catalog issued "1986".
- catalog issued "c1986.".
- catalog language "eng".
- catalog publisher "Lexington, Mass. : Lexington Books,".
- catalog subject "HC79.T4 S49 1987".
- catalog subject "High technology Marketing.".
- catalog subject "High technology industries.".
- catalog tableOfContents "Vignettes: Nolan Bushnell, a Silicon Valley legend in his own time -- High-tech movers and shakers: yesterday and today -- How top executives in high-technology companies see themselves, their behavioral characteristics and motivations -- Organizing for an R & D-marketing interface: The Micon Systems, Inc., case -- Corning medical sales organization -- Lasers: applying the technology here, there, and everywhere -- Biotech marketing study -- Robotics industry channels -- Marketing for nonradioactive DNA labeling.".
- catalog tableOfContents "pt. 1. High technology in concept and society: High-tech megatenets: 10 principles of high-technology market behavior -- Occupational opportunities in marketing high-tech products and services -- Incubators, entrepreneurs, and high-tech marketing -- pt. 2. Technological innovation and marketing: A place for supply-side marketing -- International high-tech competition: a U.S. view -- What is high technology? -- Can consortia keep us competitive? An interview with MCC's Bobby Inman -- pt. 3. Marketing organization and sales management: Types of high-tech firms -- Marketing high-tech services: target your sales -- pt. 4. Interfacing marketing and R & D -- pt. 5. Positioning and the selection of target markets -- pt. 6. Searching for market opportunities and insight -- pt. 7. Managing high-tech products -- pt. 8. Directing the presentation -- How to set an ad budget -- pt. 9. Processing and pricing -- pt. 10. Strategic market planning -- Representative cases: REACH Robotics Corporation; Nuclear fuel marketing: DOE's special situation; Cray Research, Inc.: the supercomputer people.".
- catalog title "Essentials of marketing high technology / William L. Shanklin, John K. Ryans, Jr.".
- catalog type "text".