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- catalog contributor b1785233.
- catalog contributor b1785234.
- catalog contributor b1785235.
- catalog created "[1964]".
- catalog date "1964".
- catalog date "[1964]".
- catalog dateCopyrighted "[1964]".
- catalog description "From mass media to class media / Theodore Peterson -- Teen-agers, satire, and Mad / Charles Winick -- Reality-orientation and the pleasure principle: a study of American mass-periodical fiction (1890-1955) / Martin U. Martel, George J. McCall -- The world of Biggy Muldoon: transformation of a political hero / W. Lloyd Warner -- Clues for advertising strategists / Donald F. Cox -- Communications: pressure, influence, or education? / Lewis Anthony Dexter -- Word-of-mouth communication in the Soviet Union / Raymond A. Bauer, David B. Gleicher -- The mass media and their interpersonal social functions in the process of modernization / Ithiel de Sola Pool -- Media research and psychological warfare / Robert C. Sorensen -- Operation BASIC: the retrieval of wasted knowledge / Bertram M. Gross -- On content analysis and critical research in mass communication / George Gerbner -- The state of communication research / Bernard Berelson -- ".
- catalog description "Includes bibliographical references.".
- catalog description "Introduction / Lewis Anthony Dexter -- Sociological perspectives on the study of mass communication / Harold Mendelsohn -- Human communication / Franklin Fearing -- On the effects of communication / W. Phillips Davison -- Functional analysis and mass communication / Charles R. Wright -- Communication research and the image of society: convergence of two traditions / Elihu Katz -- The communicator and the audience / Raymond A. Bauer -- Newsmen's fantasies, audiences, and newswriting / Ithiel de Sola Pool, Irwin Shulman -- The gatekeeper: a case study in the selection of news / David Manning White -- News is what newspapermen make it / Walter Gieber -- Mass communication and sociocultural integration / Warren Breed -- Why dailies die / Ben H. Bagdikian -- The leadership role of the weekly newspaper as seen by community leaders: a sociological perspective / Alex S. Edelstein, J. Blaine Schulz -- Listening to radio / Harold Mendelsohn -- ".
- catalog description "Mass-communications research: a view in perspective / David Manning White -- Mass communication and the social sciences: some neglected areas / Marten Brouwer -- Opportunities for further research in mass communications / Lewis Anthony Dexter -- A critique of bibliographic matter in mass communications / David Manning White.".
- catalog extent "xii, 595 p.".
- catalog hasFormat "People, society, and mass communications.".
- catalog isFormatOf "People, society, and mass communications.".
- catalog issued "1964".
- catalog issued "[1964]".
- catalog language "eng".
- catalog publisher "[New York] Free Press of Glencoe".
- catalog relation "People, society, and mass communications.".
- catalog subject "301".
- catalog subject "Communication Research.".
- catalog subject "Communication Social aspects.".
- catalog subject "Communication.".
- catalog subject "HM258 .D4".
- catalog subject "Mass media Social aspects.".
- catalog subject "Sociology.".
- catalog tableOfContents "From mass media to class media / Theodore Peterson -- Teen-agers, satire, and Mad / Charles Winick -- Reality-orientation and the pleasure principle: a study of American mass-periodical fiction (1890-1955) / Martin U. Martel, George J. McCall -- The world of Biggy Muldoon: transformation of a political hero / W. Lloyd Warner -- Clues for advertising strategists / Donald F. Cox -- Communications: pressure, influence, or education? / Lewis Anthony Dexter -- Word-of-mouth communication in the Soviet Union / Raymond A. Bauer, David B. Gleicher -- The mass media and their interpersonal social functions in the process of modernization / Ithiel de Sola Pool -- Media research and psychological warfare / Robert C. Sorensen -- Operation BASIC: the retrieval of wasted knowledge / Bertram M. Gross -- On content analysis and critical research in mass communication / George Gerbner -- The state of communication research / Bernard Berelson -- ".
- catalog tableOfContents "Introduction / Lewis Anthony Dexter -- Sociological perspectives on the study of mass communication / Harold Mendelsohn -- Human communication / Franklin Fearing -- On the effects of communication / W. Phillips Davison -- Functional analysis and mass communication / Charles R. Wright -- Communication research and the image of society: convergence of two traditions / Elihu Katz -- The communicator and the audience / Raymond A. Bauer -- Newsmen's fantasies, audiences, and newswriting / Ithiel de Sola Pool, Irwin Shulman -- The gatekeeper: a case study in the selection of news / David Manning White -- News is what newspapermen make it / Walter Gieber -- Mass communication and sociocultural integration / Warren Breed -- Why dailies die / Ben H. Bagdikian -- The leadership role of the weekly newspaper as seen by community leaders: a sociological perspective / Alex S. Edelstein, J. Blaine Schulz -- Listening to radio / Harold Mendelsohn -- ".
- catalog tableOfContents "Mass-communications research: a view in perspective / David Manning White -- Mass communication and the social sciences: some neglected areas / Marten Brouwer -- Opportunities for further research in mass communications / Lewis Anthony Dexter -- A critique of bibliographic matter in mass communications / David Manning White.".
- catalog title "People, society, and mass communications. Lewis Anthony Dexter [and] David Manning White, editors.".
- catalog type "text".