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• catalog contributor b1799963.
• catalog contributor b1799964.
• catalog contributor b1799965.
• catalog created "1962.".
• catalog date "1962".
• catalog date "1962.".
• catalog dateCopyrighted "1962.".
• catalog description "Campaigning: Truman and the folksy touch / Richard Rovere -- Campaigning: exhaustion and exhilaration / Adlai E. Stevenson -- Spot announcements in the 1952 campaign / Martin Mayer -- Nixon and Kennedy hit the campaign trail / Richard Rovere -- Is campaign oratory a waste of breath? / Paul Douglas -- What trendex for Lincoln? / Sidney Hyman -- The impact of TV on American politics / Emmett Hughes -- A negative report on the Nixon-Kennedy TV debates / Douglass Cater -- A positive report on the Nixon-Kennedy TV debates / Philip Sterm -- The Checkers speech / Richard M. Nixon -- Harry gives 'em hell / Harry S. Truman -- A southern governor on desegregation / J. Lindsay Almond -- The Soviet press: propagandist, agitator, organizer / Leo Gruliow -- And now a word from our sponsor: the Kremlin / Marya Mannes -- Mao's aim: to capture 600 million minds / A. Doak Barnett -- Group study in Red China: brainwashing in depth / Harriet Mills -- The engineering of consent / Edward L. Bernays -- ".
• catalog description "Public relations: the invisible sell / Robert L. Heilbroner -- P.R. man: political mastermind / Stanley Kelley, Jr. -- The supersalesmen of California politics: Whitaker and Baxter / Irwin Ross -- Madison Avenue mafia? / Patrick J. Sullivan -- The growing power of admen / Vance Packard -- Advertising is not a plot / Fairfax M. Cone -- The propaganda function in marketing / Edmund D. McGarry -- Polling's contributions to the democratic process / George Gallup -- How surveys are made / Eleanor E. Maccoby, Robert R. Holt -- Questions and answers on selected aspects of polling / George Gallup -- National Q- & -A game: the polls / Robert Bendiner -- The polls grow: should they? / Samuel Grafton -- A senator looks at the polls / Albert Gore -- Do the polls serve democracy? / John C. Ranney -- Dr. Gallup answers his critics / George Gallup -- Babbitt as manager of civilization, in his spare time / Norman Angell -- Education, wealth, and the quality of opinion / James Bryce -- ".
• catalog description "Stereotypes / Walter Lippmann -- A founding father's various views / Thomas Jefferson -- What the press should be, and what the press is / The Commission on Freedom of the Press -- What's happening to our newspapers? / Louis Seltzer -- The monopoly newspaper / Paul Block, Jr. -- The power of the press: the case of The Toledo Blade / Reo M. Christenson -- Chain-store journalism / Louis M. Lyons -- The one-party press / Adlai Stevenson -- Is TV overtaking the newspapers? / Marya Mannes -- Bias in the weekly newsmagazines / Ben H. Bagdikian -- A broadcaster talks to his colleagues / Edward R. Murrow -- TV and its critics / John Fischer -- NBC and a United States senator advise and dissent / Robert Sarnoff, A.S. Mike Monroney -- The economic squeeze on mass TV / Robert Horton -- A program for the FCC / Consumer reports -- FCC chairman explores TV wasteland / Newton N. Minow -- The movies: role and performance / Max Lerner -- The intellectual and the mass media / Leo Rosten -- ".
• catalog description "The Ulysses case: obscenity and the courts -- The miracle case: movies and the first amendment -- Violent entertainment: stimulus to violence? / Walter Lippmann -- Winters v. New York: massed violence in literature versus legislative power -- The freedom to read / American Library Association and American Book Publishers Council -- How much should the government tell? / Francis E. Rourke -- The right not to be lied to / editors of The New York times -- A western view of Russian censorship / William J. Jorden -- Censorship: the Russian rationale / Arthur Schlesinger, Jr. -- A definition of propaganda / Harold D. Lasswell -- America's debt to propaganda / Harold D. Lasswell -- Notes on propaganda / Aldous Huxley -- Propaganda techniques / Charles A. Siepmann -- Requisite conditions for propaganda success / Paul F. Lazarsfeld, Robert K. Merton -- Propaganda in a democratic society / Aldous Huxley -- Campaigning: scientific cynicism / Robert Bendiner -- ".
• catalog description "The professor's responsibility to the mass media / Charles A. Siepmann -- The common man: the hero's backside / Philip Wylie -- The mass mind: our favorite folly / Joyce Cary -- Is our common man too common? / Joseph Wood Krutch -- Proof that we are not barbarians / Russell Lynes -- Tyranny of the majority defined / James Bryce -- The evolution of majority tyranny and the tyranny of public opinion / John Stuart Mill -- The immanence of majority tyranny in nineteenth-century America / Alexis de Tocqueville -- The social ethic and majority tyranny / William H. Whyte, Jr. -- A possible safeguard against majority tyranny / John Stuart Mill -- Further safeguards against majority tyranny / James Bryce -- Federalism as a safeguard against majority tyranny / James Madison -- Veto groups and minority tyranny / Max Lerner -- The dangers of nonconformism / Morris Freedman -- The case for freedom / John Stuart Mill -- The harm good people do / John Fischer -- ".
• catalog description "The ubiquity and power of public opinion / James Bryce -- The public opinion process / W. Phillips Davison -- The need for minority acquiescence in a democracy / A. Lawrence Lowell -- The value of public opinion as a social myth / Pendleton Herring -- The allegory of the cave / Plato -- The adjustive functions of opinion / M. Brewster Smith, Jerome S. Bruner, Robert W. White -- The concentric rings of culture / Stuart Chase -- Characterological determinants / Gabriel A. Almond -- Group determinants of voting behavior / Bernard R. Berelson, Paul F. Lazarsfeld, William N. McPhee -- Public opinion and social class / Arthur Kornhauser -- On the extent of opinions founded upon authority / George Cornewall Lewis -- The springs of human action / Bertrand Russell -- On the motivations of converts to mass movements / Eric Hoffer -- A self-analysis of a conversion to communism / Arthur Koestler -- The influence of events upon public opinion / Frank V. Cantwell -- ".
• catalog description "What the masses contribute / Charles H. Cooley -- Wherein public opinion fails and succeeds / James Bryce -- People can rise to the challenge / James Reston -- Are the people ahead of their leaders? / Richard L. Neuberger -- The failure of public opinion in foreign affairs / Walter Lippmann -- Public opinion and foreign affairs: a more optimistic appraisal / Dexter Perkins -- The voice of the people: neither God nor Belial / editors of The Nation -- The people, yes / Carl Sandburg.".
• catalog extent "585 p.".
• catalog hasFormat "Voice of the people.".
• catalog isFormatOf "Voice of the people.".
• catalog isPartOf "McGraw-Hill series in political science".
• catalog issued "1962".
• catalog issued "1962.".
• catalog language "eng".
• catalog publisher "New York, McGraw-Hill,".
• catalog relation "Voice of the people.".
• catalog subject "301.154".
• catalog subject "HM261 .C53".
• catalog subject "Propaganda.".
• catalog subject "Public opinion.".
• catalog tableOfContents "Campaigning: Truman and the folksy touch / Richard Rovere -- Campaigning: exhaustion and exhilaration / Adlai E. Stevenson -- Spot announcements in the 1952 campaign / Martin Mayer -- Nixon and Kennedy hit the campaign trail / Richard Rovere -- Is campaign oratory a waste of breath? / Paul Douglas -- What trendex for Lincoln? / Sidney Hyman -- The impact of TV on American politics / Emmett Hughes -- A negative report on the Nixon-Kennedy TV debates / Douglass Cater -- A positive report on the Nixon-Kennedy TV debates / Philip Sterm -- The Checkers speech / Richard M. Nixon -- Harry gives 'em hell / Harry S. Truman -- A southern governor on desegregation / J. Lindsay Almond -- The Soviet press: propagandist, agitator, organizer / Leo Gruliow -- And now a word from our sponsor: the Kremlin / Marya Mannes -- Mao's aim: to capture 600 million minds / A. Doak Barnett -- Group study in Red China: brainwashing in depth / Harriet Mills -- The engineering of consent / Edward L. Bernays -- ".
• catalog tableOfContents "Public relations: the invisible sell / Robert L. Heilbroner -- P.R. man: political mastermind / Stanley Kelley, Jr. -- The supersalesmen of California politics: Whitaker and Baxter / Irwin Ross -- Madison Avenue mafia? / Patrick J. Sullivan -- The growing power of admen / Vance Packard -- Advertising is not a plot / Fairfax M. Cone -- The propaganda function in marketing / Edmund D. McGarry -- Polling's contributions to the democratic process / George Gallup -- How surveys are made / Eleanor E. Maccoby, Robert R. Holt -- Questions and answers on selected aspects of polling / George Gallup -- National Q- & -A game: the polls / Robert Bendiner -- The polls grow: should they? / Samuel Grafton -- A senator looks at the polls / Albert Gore -- Do the polls serve democracy? / John C. Ranney -- Dr. Gallup answers his critics / George Gallup -- Babbitt as manager of civilization, in his spare time / Norman Angell -- Education, wealth, and the quality of opinion / James Bryce -- ".
• catalog tableOfContents "Stereotypes / Walter Lippmann -- A founding father's various views / Thomas Jefferson -- What the press should be, and what the press is / The Commission on Freedom of the Press -- What's happening to our newspapers? / Louis Seltzer -- The monopoly newspaper / Paul Block, Jr. -- The power of the press: the case of The Toledo Blade / Reo M. Christenson -- Chain-store journalism / Louis M. Lyons -- The one-party press / Adlai Stevenson -- Is TV overtaking the newspapers? / Marya Mannes -- Bias in the weekly newsmagazines / Ben H. Bagdikian -- A broadcaster talks to his colleagues / Edward R. Murrow -- TV and its critics / John Fischer -- NBC and a United States senator advise and dissent / Robert Sarnoff, A.S. Mike Monroney -- The economic squeeze on mass TV / Robert Horton -- A program for the FCC / Consumer reports -- FCC chairman explores TV wasteland / Newton N. Minow -- The movies: role and performance / Max Lerner -- The intellectual and the mass media / Leo Rosten -- ".
• catalog tableOfContents "The Ulysses case: obscenity and the courts -- The miracle case: movies and the first amendment -- Violent entertainment: stimulus to violence? / Walter Lippmann -- Winters v. New York: massed violence in literature versus legislative power -- The freedom to read / American Library Association and American Book Publishers Council -- How much should the government tell? / Francis E. Rourke -- The right not to be lied to / editors of The New York times -- A western view of Russian censorship / William J. Jorden -- Censorship: the Russian rationale / Arthur Schlesinger, Jr. -- A definition of propaganda / Harold D. Lasswell -- America's debt to propaganda / Harold D. Lasswell -- Notes on propaganda / Aldous Huxley -- Propaganda techniques / Charles A. Siepmann -- Requisite conditions for propaganda success / Paul F. Lazarsfeld, Robert K. Merton -- Propaganda in a democratic society / Aldous Huxley -- Campaigning: scientific cynicism / Robert Bendiner -- ".
• catalog tableOfContents "The professor's responsibility to the mass media / Charles A. Siepmann -- The common man: the hero's backside / Philip Wylie -- The mass mind: our favorite folly / Joyce Cary -- Is our common man too common? / Joseph Wood Krutch -- Proof that we are not barbarians / Russell Lynes -- Tyranny of the majority defined / James Bryce -- The evolution of majority tyranny and the tyranny of public opinion / John Stuart Mill -- The immanence of majority tyranny in nineteenth-century America / Alexis de Tocqueville -- The social ethic and majority tyranny / William H. Whyte, Jr. -- A possible safeguard against majority tyranny / John Stuart Mill -- Further safeguards against majority tyranny / James Bryce -- Federalism as a safeguard against majority tyranny / James Madison -- Veto groups and minority tyranny / Max Lerner -- The dangers of nonconformism / Morris Freedman -- The case for freedom / John Stuart Mill -- The harm good people do / John Fischer -- ".
• catalog tableOfContents "The ubiquity and power of public opinion / James Bryce -- The public opinion process / W. Phillips Davison -- The need for minority acquiescence in a democracy / A. Lawrence Lowell -- The value of public opinion as a social myth / Pendleton Herring -- The allegory of the cave / Plato -- The adjustive functions of opinion / M. Brewster Smith, Jerome S. Bruner, Robert W. White -- The concentric rings of culture / Stuart Chase -- Characterological determinants / Gabriel A. Almond -- Group determinants of voting behavior / Bernard R. Berelson, Paul F. Lazarsfeld, William N. McPhee -- Public opinion and social class / Arthur Kornhauser -- On the extent of opinions founded upon authority / George Cornewall Lewis -- The springs of human action / Bertrand Russell -- On the motivations of converts to mass movements / Eric Hoffer -- A self-analysis of a conversion to communism / Arthur Koestler -- The influence of events upon public opinion / Frank V. Cantwell -- ".
• catalog tableOfContents "What the masses contribute / Charles H. Cooley -- Wherein public opinion fails and succeeds / James Bryce -- People can rise to the challenge / James Reston -- Are the people ahead of their leaders? / Richard L. Neuberger -- The failure of public opinion in foreign affairs / Walter Lippmann -- Public opinion and foreign affairs: a more optimistic appraisal / Dexter Perkins -- The voice of the people: neither God nor Belial / editors of The Nation -- The people, yes / Carl Sandburg.".
• catalog title "Voice of the people; readings in public opinion and propaganda [by] Reo M. Christenson [and] Robert O. McWilliams.".
• catalog type "text".