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- catalog abstract "McDonald's is the world's premier entrepreneurial success story, a company whose growth worldwide continues to be astonishing--even in tough financial times. McDonald's has been a trendsetter in advertising, focusing on different ethnic groups as well as the physically disabled. McDonald's created McJobs, a program that employs both mentally challenged adults and senior citizens. And because its franchisees have their fingers on the pulse of the marketplace, McDonald's has evolved successfully with the health food revolution, launching dozens of new products and moving toward environmentally-safe packaging and recyclable goods. Filled with behind the scenes stories, this book offers a look inside this American business success.".
- catalog contributor b1803750.
- catalog created "1986.".
- catalog date "1986".
- catalog date "1986.".
- catalog dateCopyrighted "1986.".
- catalog description "McDonald's is the world's premier entrepreneurial success story, a company whose growth worldwide continues to be astonishing--even in tough financial times. McDonald's has been a trendsetter in advertising, focusing on different ethnic groups as well as the physically disabled. McDonald's created McJobs, a program that employs both mentally challenged adults and senior citizens. And because its franchisees have their fingers on the pulse of the marketplace, McDonald's has evolved successfully with the health food revolution, launching dozens of new products and moving toward environmentally-safe packaging and recyclable goods. Filled with behind the scenes stories, this book offers a look inside this American business success.".
- catalog description "The unknown McDonald's -- Yes, there is a McDonald -- The salesman -- The franchising derby -- The owner-operator -- Melting pot -- Making hamburgers -- Making money -- The buyout -- Partners -- Going public -- McDonald's East, McDonald's West -- High gear -- Media magic -- "McDonaldizing" the suppliers -- The public challenge -- Checks and balances -- Exporting Americana.".
- catalog extent "470 p., [16] p. of plates :".
- catalog identifier "055305127X :".
- catalog issued "1986".
- catalog issued "1986.".
- catalog language "eng".
- catalog publisher "Toronto ; New York : Bantam Books,".
- catalog spatial "United States".
- catalog spatial "United States.".
- catalog subject "338.7/61647/95 19".
- catalog subject "Fast food restaurants United States.".
- catalog subject "Kroc, Ray, 1902-1984.".
- catalog subject "McDonald's Corporation.".
- catalog subject "Restaurateurs United States Biography.".
- catalog subject "TX945.5.M33 L68 1986".
- catalog tableOfContents "The unknown McDonald's -- Yes, there is a McDonald -- The salesman -- The franchising derby -- The owner-operator -- Melting pot -- Making hamburgers -- Making money -- The buyout -- Partners -- Going public -- McDonald's East, McDonald's West -- High gear -- Media magic -- "McDonaldizing" the suppliers -- The public challenge -- Checks and balances -- Exporting Americana.".
- catalog title "McDonald's : behind the arches / John F. Love.".
- catalog type "text".