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- catalog contributor b1823388.
- catalog created "c1984.".
- catalog date "1984".
- catalog date "c1984.".
- catalog dateCopyrighted "c1984.".
- catalog description "Includes bibliographical references and indexes.".
- catalog extent "xi, 281 p. :".
- catalog hasFormat "Promotion.".
- catalog identifier "0471080608 :".
- catalog isFormatOf "Promotion.".
- catalog isPartOf "Ronald series on marketing management, 0275-875X".
- catalog issued "1984".
- catalog issued "c1984.".
- catalog language "eng".
- catalog publisher "New York : Wiley,".
- catalog relation "Promotion.".
- catalog subject "HF5415 .A36 1984".
- catalog subject "Marketing.".
- catalog subject "Sales promotion.".
- catalog title "Promotion : a guide to effective promotional planning, strategies, and executions / Dan Ailloni-Charas.".
- catalog type "text".