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• catalog alternative "Cases and readings for marketing for nonprofit organizations.".
• catalog contributor b1880836.
• catalog contributor b1880837.
• catalog contributor b1880838.
• catalog created "c1987.".
• catalog date "1987".
• catalog date "c1987.".
• catalog dateCopyrighted "c1987.".
• catalog description "Eric N. Berkowitz, William A. Flexner.".
• catalog description "Includes bibliographies.".
• catalog description "O. C. Ferrell, Charles S. Madden, Donna Legg -- The baptists wants you! / William Martin -- Non-profits need development orientation to survive / Charles W. Lamb, Jr. -- Marketing's application to fund raising / William A. Mindak. H. Malcolm Bybee -- Classifying services to gain strategic marketing insights / Christopher H. Lovelock -- Establishing a price for government services / John L. Crompton, Charles W. Lamb, Jr. -- Distribution decisions for public services / Charles W. Lamb, Jr., John L. Crompton -- Marketing communications in nonbusiness situations or why it's so hard to sell brotherhood like soap / Michael L. Rothschild -- Special events in the '80s : a case for marketing approach / Joan Loykovich -- How to package and market major donor club benefits / Susan W. Hayes -- The ABCs of implementing library marketing / Andrea C. Dragon, Tony Leisner -- The marketing audit : a tool for health service organizations /".
• catalog description "Strategies for introducing marketing into nonprofit organizations / Philip Kotler -- The marketing of social causes : the first 10 years / Karen F. A. Fox, Philip Kotler -- Mickey Mouse marketing ; More Mickey Mouse marketing / N. W. (Red) Pope -- How to initiate a marketing perspective in a health services organization / William R. George, Fran Compton -- Marketing : one YMCA attacks the problems / Jacqueline Janders -- Predictors of attendance at the performing arts / Alan R. Andreasen, Russell W. Belk -- A market segmentation approach to transit planning, modeling, and management / Christopher H. Lovelock -- From "general audience" to "quiet pessimists" : sharpening the focus in cancer audience segmentation / William D. Novelli -- Cost-conscious marketing research / Alan R. Andreasen -- Strategic planning for higher education / Philip Kotler, Patrick E. Murphy -- Strategic planning for nonprofit health care organization funding /".
• catalog extent "x, 386 p. :".
• catalog hasFormat "Strategic marketing for nonprofit organizations.".
• catalog identifier "0138513120 (pbk.) :".
• catalog isFormatOf "Strategic marketing for nonprofit organizations.".
• catalog issued "1987".
• catalog issued "c1987.".
• catalog language "eng".
• catalog publisher "Englewood Cliffs, NJ : Prentice-Hall,".
• catalog relation "Strategic marketing for nonprofit organizations.".
• catalog subject "658.8 19".
• catalog subject "HF5415 .C2854 1987".
• catalog subject "Marketing Case studies.".
• catalog subject "Nonprofit organizations Marketing Case studies.".
• catalog subject "Nonprofit organizations Marketing.".
• catalog tableOfContents "Eric N. Berkowitz, William A. Flexner.".
• catalog tableOfContents "O. C. Ferrell, Charles S. Madden, Donna Legg -- The baptists wants you! / William Martin -- Non-profits need development orientation to survive / Charles W. Lamb, Jr. -- Marketing's application to fund raising / William A. Mindak. H. Malcolm Bybee -- Classifying services to gain strategic marketing insights / Christopher H. Lovelock -- Establishing a price for government services / John L. Crompton, Charles W. Lamb, Jr. -- Distribution decisions for public services / Charles W. Lamb, Jr., John L. Crompton -- Marketing communications in nonbusiness situations or why it's so hard to sell brotherhood like soap / Michael L. Rothschild -- Special events in the '80s : a case for marketing approach / Joan Loykovich -- How to package and market major donor club benefits / Susan W. Hayes -- The ABCs of implementing library marketing / Andrea C. Dragon, Tony Leisner -- The marketing audit : a tool for health service organizations /".
• catalog tableOfContents "Strategies for introducing marketing into nonprofit organizations / Philip Kotler -- The marketing of social causes : the first 10 years / Karen F. A. Fox, Philip Kotler -- Mickey Mouse marketing ; More Mickey Mouse marketing / N. W. (Red) Pope -- How to initiate a marketing perspective in a health services organization / William R. George, Fran Compton -- Marketing : one YMCA attacks the problems / Jacqueline Janders -- Predictors of attendance at the performing arts / Alan R. Andreasen, Russell W. Belk -- A market segmentation approach to transit planning, modeling, and management / Christopher H. Lovelock -- From "general audience" to "quiet pessimists" : sharpening the focus in cancer audience segmentation / William D. Novelli -- Cost-conscious marketing research / Alan R. Andreasen -- Strategic planning for higher education / Philip Kotler, Patrick E. Murphy -- Strategic planning for nonprofit health care organization funding /".
• catalog title "Strategic marketing for nonprofit organizations : cases and readings / [edited by] Philip Kotler, O.C. Ferrell, Charles Lamb.".
• catalog type "Case studies. fast".
• catalog type "text".