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- catalog alternative "Proceedings of the Twelfth Paul D. Converse Symposium.".
- catalog contributor b1887770.
- catalog contributor b1887771.
- catalog contributor b1887772.
- catalog created "c1987.".
- catalog date "1987".
- catalog date "c1987.".
- catalog dateCopyrighted "c1987.".
- catalog description "Includes bibliographies.".
- catalog extent "x, 186 p. ;".
- catalog hasFormat "Proceedings of the 12th Paul D. Converse Symposium.".
- catalog identifier "0877571872 (pbk.)".
- catalog isFormatOf "Proceedings of the 12th Paul D. Converse Symposium.".
- catalog isPartOf "Proceedings series / American Marketing Association".
- catalog issued "1987".
- catalog issued "c1987.".
- catalog language "eng".
- catalog publisher "Chicago, Ill. : American Marketing Association,".
- catalog relation "Proceedings of the 12th Paul D. Converse Symposium.".
- catalog subject "658.8 19".
- catalog subject "HF5411 .P38 1986".
- catalog subject "Marketing Congresses.".
- catalog subject "Marketing.".
- catalog title "Proceedings of the 12th Paul D. Converse Symposium / edited by Devanathan Sudharshan and Frederick W. Winter.".
- catalog title "Proceedings of the Twelfth Paul D. Converse Symposium.".
- catalog type "Conference proceedings. fast".
- catalog type "text".