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- catalog contributor b1902427.
- catalog created "1987.".
- catalog date "1987".
- catalog date "1987.".
- catalog dateCopyrighted "1987.".
- catalog description "Includes bibliographical references and index.".
- catalog extent "xii, 192 p., [12] p. of plates :".
- catalog identifier "0070440557 :".
- catalog issued "1987".
- catalog issued "1987.".
- catalog language "eng".
- catalog publisher "New York : McGraw-Hill,".
- catalog subject "658.8/27 19".
- catalog subject "Brand name products.".
- catalog subject "Business names.".
- catalog subject "HD69.B7 B73 1987".
- catalog subject "Marketing.".
- catalog title "Branding : a key marketing tool / edited by John M. Murphy.".
- catalog type "text".