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- catalog contributor b1919730.
- catalog contributor b1919731.
- catalog contributor b1919732.
- catalog created "c1988.".
- catalog date "1988".
- catalog date "c1988.".
- catalog dateCopyrighted "c1988.".
- catalog description "Includes bibliographies.".
- catalog extent "xi, 305 p. :".
- catalog hasFormat "Promotional management.".
- catalog identifier "0137310358 (pbk.)".
- catalog isFormatOf "Promotional management.".
- catalog issued "1988".
- catalog issued "c1988.".
- catalog language "eng".
- catalog publisher "Englewood Cliffs, N.J. : Prentice-Hall,".
- catalog relation "Promotional management.".
- catalog subject "658.8 19".
- catalog subject "Advertising.".
- catalog subject "HF5415 .P727 1988".
- catalog subject "Marketing.".
- catalog subject "Sales promotion.".
- catalog title "Promotional management : issues and perspectives / [compiled by] Norman Govoni, Robert Eng, Morton Galper.".
- catalog type "text".