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- catalog abstract "Designed for students of mass communication, Communication Theories puts the pragmatic uses and applications of communication theory and research into perspective.".
- catalog contributor b1969227.
- catalog contributor b1969228.
- catalog created "c1988.".
- catalog date "1988".
- catalog date "c1988.".
- catalog dateCopyrighted "c1988.".
- catalog description "Designed for students of mass communication, Communication Theories puts the pragmatic uses and applications of communication theory and research into perspective.".
- catalog description "Includes bibliographies and index.".
- catalog description "Introduction -- Scientific method -- Models in science and communication research -- Information theory -- General semantics : a look at encoding -- The measurement of readability -- Measuring connotative meaning : the semantic differential -- Propaganda -- Perception and communication -- Groups and communication -- Cognitive consistency and mass communication -- Beginnings of attitude-change research -- Further developments in attitude-change research -- Mass media and interpersonal communication -- Mass media in modern society -- Media chains and conglomerates -- Agenda setting -- The knowledge gap hypothesis -- Uses of the mass media -- Effects of mass communications -- The overall picture.".
- catalog extent "xi, 351 p. :".
- catalog hasFormat "Communication theories.".
- catalog identifier "0582285747 (pbk.)".
- catalog identifier "0801300487".
- catalog isFormatOf "Communication theories.".
- catalog issued "1988".
- catalog issued "c1988.".
- catalog language "eng".
- catalog publisher "White Plains, N.Y. : Longman,".
- catalog relation "Communication theories.".
- catalog subject "001.51 19".
- catalog subject "Communication.".
- catalog subject "P90 .S4414 1988".
- catalog tableOfContents "Introduction -- Scientific method -- Models in science and communication research -- Information theory -- General semantics : a look at encoding -- The measurement of readability -- Measuring connotative meaning : the semantic differential -- Propaganda -- Perception and communication -- Groups and communication -- Cognitive consistency and mass communication -- Beginnings of attitude-change research -- Further developments in attitude-change research -- Mass media and interpersonal communication -- Mass media in modern society -- Media chains and conglomerates -- Agenda setting -- The knowledge gap hypothesis -- Uses of the mass media -- Effects of mass communications -- The overall picture.".
- catalog title "Communication theories : origins, methods, uses / Werner J. Severin with James W. Tankard, Jr.".
- catalog type "text".