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- catalog contributor b2006635.
- catalog contributor b2006636.
- catalog contributor b2006637.
- catalog contributor b2006638.
- catalog created "c1988.".
- catalog date "1988".
- catalog date "c1988.".
- catalog dateCopyrighted "c1988.".
- catalog description "Includes bibliographies.".
- catalog description "Introduction : The importance of marketing history and Stanley Hollander's contribution to it / Ronald A. Fullerton and Terence Nevett -- Stanley C. Hollander : the scholar behind marketing and retail theory / William H. Cunningham and Isabella C.M. Cunningham -- Parallel development of marketing and consumer behavior : a historical perspective / Jagdish N. Sheth and Barbara L. Gross -- The rise and fall of the functional approach to marketing : a paradigm displacement perspective / Shelby D. Hunt and Jerry Goolsby -- Interactive systems frameworks for analyzing spacetime changes in marketing organization and processes / George Fisk -- Modern Western marketing as a historical phenomenon : theory and illustration / Ronald A. Fullerton -- Evidence of marketing strategy in the early printed book trade : an application of Hollander's historical approach / Kathleen M. Rassuli -- A personal view of historical explanation in marketing and economic development / Ronald Savitt -- Marketing orientedness and economic development / E. Jerome McCarthy -- The evolution of retailing institutions across cultures / Edward W. Cundiff -- The convenience store : past developments and future prospects / Philip Kotler -- Lessons from retailers' price experiences of the 1950s / Roger Dickinson -- Current events that are making advertising history / Richard W. Pollay -- American influences on British advertising before 1920 / Terence Nevett.".
- catalog extent "xix, 243 p. :".
- catalog hasFormat "Historical perspectives in marketing.".
- catalog identifier "0669169684 (alk. paper)".
- catalog isFormatOf "Historical perspectives in marketing.".
- catalog issued "1988".
- catalog issued "c1988.".
- catalog language "eng".
- catalog publisher "Lexington, Mass. : Lexington Books,".
- catalog relation "Historical perspectives in marketing.".
- catalog subject "380.1/09 19".
- catalog subject "HF5415 .H544 1988".
- catalog subject "Hollander, Stanley C. (Stanley Charles), 1919-2004.".
- catalog subject "Hollander, Stanley C., 1919-".
- catalog subject "Marketing History.".
- catalog tableOfContents "Introduction : The importance of marketing history and Stanley Hollander's contribution to it / Ronald A. Fullerton and Terence Nevett -- Stanley C. Hollander : the scholar behind marketing and retail theory / William H. Cunningham and Isabella C.M. Cunningham -- Parallel development of marketing and consumer behavior : a historical perspective / Jagdish N. Sheth and Barbara L. Gross -- The rise and fall of the functional approach to marketing : a paradigm displacement perspective / Shelby D. Hunt and Jerry Goolsby -- Interactive systems frameworks for analyzing spacetime changes in marketing organization and processes / George Fisk -- Modern Western marketing as a historical phenomenon : theory and illustration / Ronald A. Fullerton -- Evidence of marketing strategy in the early printed book trade : an application of Hollander's historical approach / Kathleen M. Rassuli -- A personal view of historical explanation in marketing and economic development / Ronald Savitt -- Marketing orientedness and economic development / E. Jerome McCarthy -- The evolution of retailing institutions across cultures / Edward W. Cundiff -- The convenience store : past developments and future prospects / Philip Kotler -- Lessons from retailers' price experiences of the 1950s / Roger Dickinson -- Current events that are making advertising history / Richard W. Pollay -- American influences on British advertising before 1920 / Terence Nevett.".
- catalog title "Historical perspectives in marketing : essays in honor of Stanley C. Hollander / edited by Terence Nevett, Ronald A. Fullerton.".
- catalog type "History. fast".
- catalog type "text".