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catalog contributor b2054726.
catalog contributor b2054727.
catalog created "1987.".
catalog date "1987".
catalog date "1987.".
catalog dateCopyrighted "1987.".
catalog description "Includes bibliographical references and index.".
catalog description "Market segmentation : a strategic management tool / Richard M. Johnson -- Industrial market segmentation / Yorum Wind, Richard Cardozo -- Rubbermaid stretches its product mix to fit changing life styles -- The importance of the product life cycle to the industrial marketer / Chester R. Wasson -- Strategic segmentation : how to carve niches for growth in industrial markets / Robert A. Garda -- How to attack the industry leader / Michael E. Porter -- Black and Decker's gamble on "globalization" / Bill Saporito -- New product management for the 1980s / Booz, Allen & Hamilton -- Services marketing is different / Leonard L. Berry -- The changing relationship / David Martindale -- Pricing as creative marketing / Thomas Nagle -- Turn your industrial distributors into partners / James A. Narus, James C. Anderson -- Telemarketing in distribution channels / Roy Voorhees, John Coppett -- A remedy for maldistribution /".
catalog description "Marketing myopia / Theodore Levitt -- Marketing muscle / Edward G. Micheals -- The misuse of marketing : an American tragedy / Roger C. Bennett, Robert G. Cooper -- Strategic thinking / Benjamin B. Tregoe, John W. Zimmerman -- Key options in market selection and product planning / E. Raymond Corey -- Strategic windows / Derek F. Abell -- Planning gains in market share / C. Davis Fogg -- Make your annual marketing plan must reading / F. Beavin Ennis -- Decision support systems for marketing managers / John D. C. Little -- New way to measure consumers' judgments / Paul E. Green, Yoram Wind -- Information power -- Psyching out list overlays / Jim Mammarella -- Confronting the crisis in mass marketing / Stephen P. Arbeit -- A model of industrial buyer behavior / Jagdish N. Sheth -- Industrial structure and competitive strategy : key to profitability / Michael E. Porter -- Putting the four to work --".
catalog description "Stephen B. Oresman, Charles D. Scudder -- How leading retailers stay on top / Max L. Densmore, Sylvia Kaufman -- An attitudinal framework for advertising strategy / Harper W. Boyd, Jr., Michael L. Ray, Edward C. Strong -- 12 basic promotion techniques : their advantages-- and pitfalls / William A. Robinson -- Xerox's sales force learns a new game / Thayer C. Taylor -- An essential strategy, or prima donna selling? / Philip Maher -- The changing role of the product manager in consumer goods companies / Victor P. Buell -- Epson America's sly distributor switch / Arthur Bragg -- Profitability analysis by market segments / Leland L. Beik, Stephen L. Buzby -- Improving sales force productivity / William P. Hall.".
catalog extent "x, 406 p. :".
catalog identifier "0135584531".
catalog issued "1987".
catalog issued "1987.".
catalog language "eng".
catalog publisher "Englewood Cliffs, NJ : Prentice-Hall,".
catalog subject "658.8 19".
catalog subject "HF5415.13 .M3524 1987".
catalog subject "Marketing Management.".
catalog tableOfContents "Market segmentation : a strategic management tool / Richard M. Johnson -- Industrial market segmentation / Yorum Wind, Richard Cardozo -- Rubbermaid stretches its product mix to fit changing life styles -- The importance of the product life cycle to the industrial marketer / Chester R. Wasson -- Strategic segmentation : how to carve niches for growth in industrial markets / Robert A. Garda -- How to attack the industry leader / Michael E. Porter -- Black and Decker's gamble on "globalization" / Bill Saporito -- New product management for the 1980s / Booz, Allen & Hamilton -- Services marketing is different / Leonard L. Berry -- The changing relationship / David Martindale -- Pricing as creative marketing / Thomas Nagle -- Turn your industrial distributors into partners / James A. Narus, James C. Anderson -- Telemarketing in distribution channels / Roy Voorhees, John Coppett -- A remedy for maldistribution /".
catalog tableOfContents "Marketing myopia / Theodore Levitt -- Marketing muscle / Edward G. Micheals -- The misuse of marketing : an American tragedy / Roger C. Bennett, Robert G. Cooper -- Strategic thinking / Benjamin B. Tregoe, John W. Zimmerman -- Key options in market selection and product planning / E. Raymond Corey -- Strategic windows / Derek F. Abell -- Planning gains in market share / C. Davis Fogg -- Make your annual marketing plan must reading / F. Beavin Ennis -- Decision support systems for marketing managers / John D. C. Little -- New way to measure consumers' judgments / Paul E. Green, Yoram Wind -- Information power -- Psyching out list overlays / Jim Mammarella -- Confronting the crisis in mass marketing / Stephen P. Arbeit -- A model of industrial buyer behavior / Jagdish N. Sheth -- Industrial structure and competitive strategy : key to profitability / Michael E. Porter -- Putting the four to work --".
catalog tableOfContents "Stephen B. Oresman, Charles D. Scudder -- How leading retailers stay on top / Max L. Densmore, Sylvia Kaufman -- An attitudinal framework for advertising strategy / Harper W. Boyd, Jr., Michael L. Ray, Edward C. Strong -- 12 basic promotion techniques : their advantages-- and pitfalls / William A. Robinson -- Xerox's sales force learns a new game / Thayer C. Taylor -- An essential strategy, or prima donna selling? / Philip Maher -- The changing role of the product manager in consumer goods companies / Victor P. Buell -- Epson America's sly distributor switch / Arthur Bragg -- Profitability analysis by market segments / Leland L. Beik, Stephen L. Buzby -- Improving sales force productivity / William P. Hall.".
catalog title "Marketing management and strategy : a reader / edited by Philip Kotler, Keith K. Cox.".
catalog type "text".