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- catalog contributor b2060365.
- catalog contributor b2060366.
- catalog created "c1988.".
- catalog date "1988".
- catalog date "c1988.".
- catalog dateCopyrighted "c1988.".
- catalog description "The value of trend watching -- Information as a moving force -- Why use news? -- Tools for trend watching -- Determining what you want to know -- What media to count -- Counting and calculating -- Analyzing and predicting -- Reaping the rewards -- Why trend watching works: some theory -- Appendix: the National Media Index.".
- catalog extent "ix, 210 p. :".
- catalog identifier "0814458904".
- catalog issued "1988".
- catalog issued "c1988.".
- catalog language "eng".
- catalog publisher "New York, NY : American Management Association,".
- catalog spatial "United States.".
- catalog subject "302.2/34/0973 19".
- catalog subject "Content analysis (Communication)".
- catalog subject "Mass media Statistical methods.".
- catalog subject "Mass media United States.".
- catalog subject "P92.U5 M47 1988".
- catalog tableOfContents "The value of trend watching -- Information as a moving force -- Why use news? -- Tools for trend watching -- Determining what you want to know -- What media to count -- Counting and calculating -- Analyzing and predicting -- Reaping the rewards -- Why trend watching works: some theory -- Appendix: the National Media Index.".
- catalog title "Trend watching : how the media create trends and how to be the first to uncover them / John E. Merriam and Joel Makower.".
- catalog type "text".