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- catalog contributor b2094838.
- catalog created "1988.".
- catalog date "1988".
- catalog date "1988.".
- catalog dateCopyrighted "1988.".
- catalog description "Bibliography: p. 363-368.".
- catalog description "Foreword -- Preface -- Chart : The rise and fall of major rating services, 1930-1985 -- Radio services : pre-TV (1930-1946) -- Radio services : post-TV (1946-1987) -- Television services (1946-1987) -- Ratings methodologies : a comparative examination -- Qualitative vs. quantitative ratings -- Cable ratings (1979-1987) -- Using ratings data -- Ratings : servant or master? -- Government intervention -- What we have learned : 1930-1987 -- A look to the future -- Appendices. Ratings basics : terms, calculations, and relationships ; Office and service of principal syndicated ratings companies operating on a national basis ; Audience measurement highlights ; Methological studies and assessments.".
- catalog extent "xvii, 381 p. :".
- catalog hasFormat "Audience ratings.".
- catalog identifier "080580174X (pbk.)".
- catalog identifier "0805801758".
- catalog isFormatOf "Audience ratings.".
- catalog isPartOf "Communication (Hillsdale, N.J.)".
- catalog isPartOf "Communication".
- catalog issued "1988".
- catalog issued "1988.".
- catalog language "eng".
- catalog publisher "Hillsdale, N.J. : L. Erlbaum Associates,".
- catalog relation "Audience ratings.".
- catalog subject "384.54/3 19".
- catalog subject "HE8689.7.A8 B46 1988".
- catalog subject "Radio programs Rating.".
- catalog subject "Television programs Rating.".
- catalog tableOfContents "Foreword -- Preface -- Chart : The rise and fall of major rating services, 1930-1985 -- Radio services : pre-TV (1930-1946) -- Radio services : post-TV (1946-1987) -- Television services (1946-1987) -- Ratings methodologies : a comparative examination -- Qualitative vs. quantitative ratings -- Cable ratings (1979-1987) -- Using ratings data -- Ratings : servant or master? -- Government intervention -- What we have learned : 1930-1987 -- A look to the future -- Appendices. Ratings basics : terms, calculations, and relationships ; Office and service of principal syndicated ratings companies operating on a national basis ; Audience measurement highlights ; Methological studies and assessments.".
- catalog title "Audience ratings : radio, television, and cable / Hugh Malcolm Beville, Jr.".
- catalog type "text".