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- catalog contributor b2201776.
- catalog created "c1988.".
- catalog date "1988".
- catalog date "c1988.".
- catalog dateCopyrighted "c1988.".
- catalog description "Bibliography: p. 178-193.".
- catalog description "The Focus Group Is a Special Type of Group -- The Story Behind Focus Group Interviews -- Why Do Focus Groups Work? -- Characteristics of Focus Groups -- Focus Groups Involve People -- The People Possess Certain Characteristics -- Focus Groups Provide Qualitative Data -- Focus Groups Have a Focused Discussion -- The Uses of Focus Groups -- Decision Making -- Product or Program Development -- Customer Satisfaction -- Planning and Goal Setting -- Needs Assessment -- Quality Movements -- Understanding Employee Concerns -- Policy Making and Testing -- A Primary or Secondary Research Tool -- Planning the Focus Group Study -- Determining the Purpose -- Deciding If Focus Group Interviewing Is the Right Method -- When to Use Focus Group Interviews -- When Not to Use Focus Group Interviews -- Identifying Information-Rich Participants -- Determining How Many Groups to Conduct -- Balancing the Design With the Resources Available -- Design Options -- Single-Category Design -- Multiple-Category Design -- Double-Layer Design -- Broad-Involvement Design -- Listening to Your Target Audience -- Developing a Written Plan -- Developing a Questioning Route -- Qualities of Good Questions -- Sound Conversational -- Use Words the Participants Would Use When Talking About the Issue -- Are Easy to Say -- Are Clear -- Are Usually Short -- Are Usually Open-Ended -- Are Usually One-Dimensional -- Include Clear, Well-Thought-Out Directions -- Qualities of a Good Questioning Route -- Has an Easy Beginning -- Is Sequenced -- Moves From General to Specific.".
- catalog extent "197 p. ;".
- catalog hasFormat "Focus groups.".
- catalog identifier "0803931867 :".
- catalog identifier "0803931875 (pbk.) :".
- catalog isFormatOf "Focus groups.".
- catalog issued "1988".
- catalog issued "c1988.".
- catalog language "eng".
- catalog publisher "Newbury Park, Calif. : Sage Publications,".
- catalog relation "Focus groups.".
- catalog subject "361.6/1/068 19".
- catalog subject "Evaluation research (Social action programs)".
- catalog subject "Focus groups.".
- catalog subject "H62 .K754 1988".
- catalog subject "Social sciences Methodology.".
- catalog subject "Social sciences Research Qualitative methods Interviewing".
- catalog tableOfContents "The Focus Group Is a Special Type of Group -- The Story Behind Focus Group Interviews -- Why Do Focus Groups Work? -- Characteristics of Focus Groups -- Focus Groups Involve People -- The People Possess Certain Characteristics -- Focus Groups Provide Qualitative Data -- Focus Groups Have a Focused Discussion -- The Uses of Focus Groups -- Decision Making -- Product or Program Development -- Customer Satisfaction -- Planning and Goal Setting -- Needs Assessment -- Quality Movements -- Understanding Employee Concerns -- Policy Making and Testing -- A Primary or Secondary Research Tool -- Planning the Focus Group Study -- Determining the Purpose -- Deciding If Focus Group Interviewing Is the Right Method -- When to Use Focus Group Interviews -- When Not to Use Focus Group Interviews -- Identifying Information-Rich Participants -- Determining How Many Groups to Conduct -- Balancing the Design With the Resources Available -- Design Options -- Single-Category Design -- Multiple-Category Design -- Double-Layer Design -- Broad-Involvement Design -- Listening to Your Target Audience -- Developing a Written Plan -- Developing a Questioning Route -- Qualities of Good Questions -- Sound Conversational -- Use Words the Participants Would Use When Talking About the Issue -- Are Easy to Say -- Are Clear -- Are Usually Short -- Are Usually Open-Ended -- Are Usually One-Dimensional -- Include Clear, Well-Thought-Out Directions -- Qualities of a Good Questioning Route -- Has an Easy Beginning -- Is Sequenced -- Moves From General to Specific.".
- catalog title "Focus groups : a practical guide for applied research / Richard A. Krueger ; foreword by Michael Quinn Patton.".
- catalog type "Focusierung. swd".
- catalog type "text".