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- catalog abstract ""Focus Groups as Qualitative Research describes a variety of applications for focus groups in social science, pointing out its potential as a self-contained means of collecting data and as a supplement to other research methods, both qualitative and quantitative. The author compares the focus group to more common qualitative techniques - individual interviewing and participant observation - stressing the advantages and weaknesses of each. He presents a thorough treatment of practical issues of planning and running a focus group and suggests ways research can be designed around the technique. The volume closes with a look at the potential contributions of focus groups to qualitative research and with an annotated list of suggested readings."--Publisher description".
- catalog contributor b2212768.
- catalog created "c1988.".
- catalog date "1988".
- catalog date "c1988.".
- catalog dateCopyrighted "c1988.".
- catalog description ""Focus Groups as Qualitative Research describes a variety of applications for focus groups in social science, pointing out its potential as a self-contained means of collecting data and as a supplement to other research methods, both qualitative and quantitative. The author compares the focus group to more common qualitative techniques - individual interviewing and participant observation - stressing the advantages and weaknesses of each. He presents a thorough treatment of practical issues of planning and running a focus group and suggests ways research can be designed around the technique. The volume closes with a look at the potential contributions of focus groups to qualitative research and with an annotated list of suggested readings."--Publisher description".
- catalog description "Bibliography: p. 81-83.".
- catalog description "Focus groups as a qualitative method -- The uses of focus groups -- Planning for focus groups -- Conducting and analyzing focus groups -- Additional possibilities.".
- catalog extent "85 p. ;".
- catalog hasFormat "Focus groups as qualitative research.".
- catalog identifier "0803932081 :".
- catalog identifier "080393209X (pbk.) :".
- catalog isFormatOf "Focus groups as qualitative research.".
- catalog isPartOf "Qualitative research methods ; v. 16".
- catalog issued "1988".
- catalog issued "c1988.".
- catalog language "eng".
- catalog publisher "Newbury Park, CA : Sage Publications,".
- catalog relation "Focus groups as qualitative research.".
- catalog subject "300/.723 19".
- catalog subject "Focus Groups.".
- catalog subject "Focus groups.".
- catalog subject "H61.28 .M67 1988".
- catalog subject "Qualitative Research.".
- catalog subject "Qualitative research.".
- catalog subject "Social Sciences.".
- catalog subject "Social sciences Research Methodology.".
- catalog tableOfContents "Focus groups as a qualitative method -- The uses of focus groups -- Planning for focus groups -- Conducting and analyzing focus groups -- Additional possibilities.".
- catalog title "Focus groups as qualitative research / David L. Morgan.".
- catalog type "text".