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- catalog contributor b2220195.
- catalog contributor b2220196.
- catalog contributor b2220197.
- catalog created "[1987]".
- catalog date "1987".
- catalog date "[1987]".
- catalog dateCopyrighted "[1987]".
- catalog description "Includes bibliographies.".
- catalog extent "vi, 214 p. ;".
- catalog hasFormat "Add value to your service.".
- catalog identifier "0877571902".
- catalog isFormatOf "Add value to your service.".
- catalog isPartOf "Proceedings series".
- catalog issued "1987".
- catalog issued "[1987]".
- catalog language "eng".
- catalog publisher "Chicago, Ill. : American Marketing Association,".
- catalog relation "Add value to your service.".
- catalog subject "658.8 19".
- catalog subject "HD9980.5 .S43 1987".
- catalog subject "Service industries Marketing Congresses.".
- catalog subject "Service industries Marketing.".
- catalog title "Add value to your service : the key to success / edited by Carol Surprenant.".
- catalog type "Conference proceedings. fast".
- catalog type "text".