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• catalog contributor b2220300.
• catalog contributor b2220301.
• catalog contributor b2220302.
• catalog created "c1988.".
• catalog date "1988".
• catalog date "c1988.".
• catalog dateCopyrighted "c1988.".
• catalog description "Finance -- An integrated cost accounting system : the competitive edge in strategic planning for hospitals / Douglas Zimmerman, Marlene Moncure -- A practical framework to achieve profitability enhancement / Nancy Levitt, William V. Miller, Henri G. Minette-- How to win friends and influence the budget / Janet Scheuerman, Joseph H. Fillmore -- Market based feasibility modeling : a powerful interactive management tool / Joseph Boscarino -- Managing hospital/financial relations / Trevor Fisk, Harry Owens -- Organizational effectiveness -- Auditing your hospital's marketing activities / Stephen L. Tucker -- How to keep from being fired during the marketing timeout / Cory Dillon -- Creating the market-driven organization : focus on the manufacture of service is key / William A. Flexner -- How to turn line managers into marketers / Fred Lee -- Building the bottom line pay offs / Richard Stier -- Aging, the elderly and long term care --".
• catalog description "Includes bibliographies.".
• catalog description "Liability issues in the doctor referral office / Paula Albright, Nancy A. Possinger-- Marketing innovations and case studies -- Managing hospital / financial relations / Margaret Farwell Smith -- Membership system : from implementation to dollar results / Jan Hatcher.".
• catalog description "Making your marketing research actionable / William R. Frock -- Using motivational research to differentiate yourself from other providers / John Melamed -- Ethnic populations : understanding and attracting new target markets / Carolyn Schore, Dennis Youkstetter-- Service management -- Market development meets management / Jeannette Bouyea, Dave Goldberg -- Everybody's talking about guest relations but nobody's measuring it / Karen Endresen -- Internal marketing -- the service strategy / Diane Peterson, Linda Weiland -- Sales -- Healthcare sales : why it should be everyone's business / Steven K. Bruns, Kenneth E. Mack -- How to set up your outside sales function / Rosemary Gafner -- Multi-product, multi-hospital sales program -- integrating marketing and operations / Douglas C. Mickell, Melvin Wexler -- Ethics -- Data driven quality differentiation : using PRO mortality data to market your hospital / Bruce Allen, Brenda Roberts --".
• catalog description "Understanding the psychology of marketing senior care / Barbara Bellman Alpern -- The elderly consumer- what do they want and how do they choose / Elaine Sherman, Andrew Forman -- Entering the nursing home business : look before you leap! / Martin D. Josephs -- Medical staff marketing -- Recruiting physicians : does your hospital have what doctors are looking for? / Karen L. Saslaw -- Facilitating the development of group practices / Joani Cihak, Willard D. Hopkins -- Physician practice promotion : a national perspective / Sheryl J. Bronkesh, Stephen D. Wood -- Managed care -- Managed health care : target marketing for success / Allan Fine, William M. Shaw -- Opportunities for providers in a changing marketplace / Jerry T. Payne -- Effective positioning of managed care in a DRG environment -- your key to increased market share / Robert A. Clemente, Nancy C. Romeo -- Why do you want this contract anyway? The reality of PPO contracting /".
• catalog description "Walter John McCall -- Marketing communications -- Development and evaluation of a multi-media advertising campaign / Barbara Edelman Lewis, Gary W. Thomas -- Physician promotion and publicity : the marketing of a specialty / Robert Graham -- Promotional information systems : did you reach your target market? / Daniel R. Bomeli -- High visability advertising : yes, it can generate big results / Kathleen L. Lewton -- Specialized business settings -- Trends and trappings in women's healthcare / Ruthie Dearing -- Youthcare : marketing adolescent psychiatric services / Debra K. Osteen -- Marketing rehabilitation programs / Nancy Alfred Persily, Warren R. Slavin, Sonya Albury -- How to sell a sensitive service : the psychiatric hospital industry / Gay Fiore-Shoup, Jenny K. Jarrard -- Research -- 100,000 healthcare decisionmakers at your fingertips : syndication comes to healthcare / Michael D. Hays, Joyce C. Jensen --".
• catalog extent "vi, 186 p. :".
• catalog hasFormat "Marketing is everybody's business.".
• catalog identifier "0877571910 (pbk.)".
• catalog isFormatOf "Marketing is everybody's business.".
• catalog isPartOf "Symposium digest / American Marketing Association".
• catalog issued "1988".
• catalog issued "c1988.".
• catalog language "eng".
• catalog publisher "Chicago, Ill. : Academy for Health Services Marketing, American Marketing Association,".
• catalog relation "Marketing is everybody's business.".
• catalog subject "362.1/068/8 19".
• catalog subject "Delivery of Health Care economics Congresses.".
• catalog subject "Economics, Medical Congresses.".
• catalog subject "Marketing of Health Services Congresses.".
• catalog subject "Medical care Marketing Congresses.".
• catalog subject "Medical care Marketing.".
• catalog subject "Medicine Practice Congresses.".
• catalog subject "Medicine Practice.".
• catalog subject "RA410.56 .M37 1988".
• catalog subject "W 74 M34563 1988".
• catalog tableOfContents "Finance -- An integrated cost accounting system : the competitive edge in strategic planning for hospitals / Douglas Zimmerman, Marlene Moncure -- A practical framework to achieve profitability enhancement / Nancy Levitt, William V. Miller, Henri G. Minette-- How to win friends and influence the budget / Janet Scheuerman, Joseph H. Fillmore -- Market based feasibility modeling : a powerful interactive management tool / Joseph Boscarino -- Managing hospital/financial relations / Trevor Fisk, Harry Owens -- Organizational effectiveness -- Auditing your hospital's marketing activities / Stephen L. Tucker -- How to keep from being fired during the marketing timeout / Cory Dillon -- Creating the market-driven organization : focus on the manufacture of service is key / William A. Flexner -- How to turn line managers into marketers / Fred Lee -- Building the bottom line pay offs / Richard Stier -- Aging, the elderly and long term care --".
• catalog tableOfContents "Liability issues in the doctor referral office / Paula Albright, Nancy A. Possinger-- Marketing innovations and case studies -- Managing hospital / financial relations / Margaret Farwell Smith -- Membership system : from implementation to dollar results / Jan Hatcher.".
• catalog tableOfContents "Making your marketing research actionable / William R. Frock -- Using motivational research to differentiate yourself from other providers / John Melamed -- Ethnic populations : understanding and attracting new target markets / Carolyn Schore, Dennis Youkstetter-- Service management -- Market development meets management / Jeannette Bouyea, Dave Goldberg -- Everybody's talking about guest relations but nobody's measuring it / Karen Endresen -- Internal marketing -- the service strategy / Diane Peterson, Linda Weiland -- Sales -- Healthcare sales : why it should be everyone's business / Steven K. Bruns, Kenneth E. Mack -- How to set up your outside sales function / Rosemary Gafner -- Multi-product, multi-hospital sales program -- integrating marketing and operations / Douglas C. Mickell, Melvin Wexler -- Ethics -- Data driven quality differentiation : using PRO mortality data to market your hospital / Bruce Allen, Brenda Roberts --".
• catalog tableOfContents "Understanding the psychology of marketing senior care / Barbara Bellman Alpern -- The elderly consumer- what do they want and how do they choose / Elaine Sherman, Andrew Forman -- Entering the nursing home business : look before you leap! / Martin D. Josephs -- Medical staff marketing -- Recruiting physicians : does your hospital have what doctors are looking for? / Karen L. Saslaw -- Facilitating the development of group practices / Joani Cihak, Willard D. Hopkins -- Physician practice promotion : a national perspective / Sheryl J. Bronkesh, Stephen D. Wood -- Managed care -- Managed health care : target marketing for success / Allan Fine, William M. Shaw -- Opportunities for providers in a changing marketplace / Jerry T. Payne -- Effective positioning of managed care in a DRG environment -- your key to increased market share / Robert A. Clemente, Nancy C. Romeo -- Why do you want this contract anyway? The reality of PPO contracting /".
• catalog tableOfContents "Walter John McCall -- Marketing communications -- Development and evaluation of a multi-media advertising campaign / Barbara Edelman Lewis, Gary W. Thomas -- Physician promotion and publicity : the marketing of a specialty / Robert Graham -- Promotional information systems : did you reach your target market? / Daniel R. Bomeli -- High visability advertising : yes, it can generate big results / Kathleen L. Lewton -- Specialized business settings -- Trends and trappings in women's healthcare / Ruthie Dearing -- Youthcare : marketing adolescent psychiatric services / Debra K. Osteen -- Marketing rehabilitation programs / Nancy Alfred Persily, Warren R. Slavin, Sonya Albury -- How to sell a sensitive service : the psychiatric hospital industry / Gay Fiore-Shoup, Jenny K. Jarrard -- Research -- 100,000 healthcare decisionmakers at your fingertips : syndication comes to healthcare / Michael D. Hays, Joyce C. Jensen --".
• catalog title "Marketing is everybody's business / edited by Peter Sanchez.".
• catalog type "Conference proceedings. fast".
• catalog type "text".