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- catalog contributor b2240340.
- catalog contributor b2240341.
- catalog contributor b2240342.
- catalog contributor b2240343.
- catalog contributor b2240344.
- catalog created "c1988.".
- catalog date "1988".
- catalog date "c1988.".
- catalog dateCopyrighted "c1988.".
- catalog description "Bibliography: p. [265]-290.".
- catalog description "Current perspectives and issues concerning the explanation of "feeling" advertising effects / Andrew A. Mitchell -- Exploring grammatical structure and nonverbal communication / Larry Percy -- Can there be effective advertising without explicit conclusions? : decide for yourself / Alan G. Sawyer -- Do advertising messages require intelligible content? : a cognitive response analysis of unintelligible persuasive messages / Vernon R. Padgett and Timothy C. Brock -- Let the music play : music as a nonverbal element in television commercials / Patricia A. Stout and John D. Leckenby -- The relationship between music in advertising and children's responses : an experimental investigation / M. Carole Macklin.".
- catalog description "Nonverbal communication : advertising's forgotten elements / Sidney Hecker and David W. Stewart -- Nonverbal effects in ads : a review and synthesis / Julie A. Edell -- Testing nonverbal communications / Ernest Dichter -- Consumer impression formation : the integration of visual and verbal information / James Shanteau -- The relevance-accessibility model of advertising effectiveness / William E. Baker and Richard J. Lutz -- Nonverbal communication : a new perspective / Donald Lowry -- Toward a standardized emotional profile (SEP) useful in measuring responses to the nonverbal components of advertising / Morris B. Holbrook and Rajeev Batra -- Effects of product involvement and emotional commercials on consumers' recall and attitudes / Esther Thorson and Thomas J. Page, Jr.".
- catalog description "Surrealism as nonverbal communication in advertisements : a social adaptation theory perspective / Lynn R. Kahle and Pamela M. Homer -- The future of research on nonverbal communication in advertising / David W. Stewart and Sidney Hecker.".
- catalog extent "viii, 296 p. :".
- catalog hasFormat "Nonverbal communication in advertising.".
- catalog identifier "0669141720 (alk. paper)".
- catalog isFormatOf "Nonverbal communication in advertising.".
- catalog issued "1988".
- catalog issued "c1988.".
- catalog language "eng".
- catalog publisher "Lexington, Mass. : Lexington Books,".
- catalog relation "Nonverbal communication in advertising.".
- catalog subject "659.1/01/9 19".
- catalog subject "Advertising Psychological aspects.".
- catalog subject "Body language.".
- catalog subject "HF5822 .N66 1988".
- catalog tableOfContents "Current perspectives and issues concerning the explanation of "feeling" advertising effects / Andrew A. Mitchell -- Exploring grammatical structure and nonverbal communication / Larry Percy -- Can there be effective advertising without explicit conclusions? : decide for yourself / Alan G. Sawyer -- Do advertising messages require intelligible content? : a cognitive response analysis of unintelligible persuasive messages / Vernon R. Padgett and Timothy C. Brock -- Let the music play : music as a nonverbal element in television commercials / Patricia A. Stout and John D. Leckenby -- The relationship between music in advertising and children's responses : an experimental investigation / M. Carole Macklin.".
- catalog tableOfContents "Nonverbal communication : advertising's forgotten elements / Sidney Hecker and David W. Stewart -- Nonverbal effects in ads : a review and synthesis / Julie A. Edell -- Testing nonverbal communications / Ernest Dichter -- Consumer impression formation : the integration of visual and verbal information / James Shanteau -- The relevance-accessibility model of advertising effectiveness / William E. Baker and Richard J. Lutz -- Nonverbal communication : a new perspective / Donald Lowry -- Toward a standardized emotional profile (SEP) useful in measuring responses to the nonverbal components of advertising / Morris B. Holbrook and Rajeev Batra -- Effects of product involvement and emotional commercials on consumers' recall and attitudes / Esther Thorson and Thomas J. Page, Jr.".
- catalog tableOfContents "Surrealism as nonverbal communication in advertisements : a social adaptation theory perspective / Lynn R. Kahle and Pamela M. Homer -- The future of research on nonverbal communication in advertising / David W. Stewart and Sidney Hecker.".
- catalog title "Nonverbal communication in advertising / edited by Sidney Hecker, David W. Stewart.".
- catalog type "New York (NY, 1986) swd".
- catalog type "text".