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- catalog contributor b2274296.
- catalog contributor b2274297.
- catalog created "c1989.".
- catalog date "1988".
- catalog date "c1989.".
- catalog dateCopyrighted "c1989.".
- catalog description "Foreword -- Introduction -- 1. Facing the realities of a more turbulent environment -- 2. Making market driven management operational -- 3. Revisiting marketing 101 -- 4. Managing margins, costs, and cash -- 5. Thinking small to win big -- 6. Matching technology to market opportunities -- 7. Making sales a true marketing force -- 8. Building results into plans -- 9. Distinguishing winning plans from loers -- 10. Making commitments and changes -- Index.".
- catalog description "Includes bibliographical references and index.".
- catalog extent "xiii, 186 p. :".
- catalog identifier "1556230389 :".
- catalog issued "1988".
- catalog issued "c1989.".
- catalog language "eng".
- catalog publisher "Homewood, Ill. : Dow Jones-Irwin,".
- catalog subject "658.8 19".
- catalog subject "HF5415.13 .A454 1988".
- catalog subject "Marketing Management.".
- catalog tableOfContents "Foreword -- Introduction -- 1. Facing the realities of a more turbulent environment -- 2. Making market driven management operational -- 3. Revisiting marketing 101 -- 4. Managing margins, costs, and cash -- 5. Thinking small to win big -- 6. Matching technology to market opportunities -- 7. Making sales a true marketing force -- 8. Building results into plans -- 9. Distinguishing winning plans from loers -- 10. Making commitments and changes -- Index.".
- catalog title "Market driven management : prescriptions for survival in a turbulent world/ B. Charles Ames and James D. Hlavacek.".
- catalog type "text".