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- catalog contributor b2274301.
- catalog created "c1988.".
- catalog date "1988".
- catalog date "c1988.".
- catalog dateCopyrighted "c1988.".
- catalog description "Company image : control it or it controls you -- Will the real corporation please stand up -- The players -- Picking an agency -- Tracking the corporate image -- Public relations : an overview and a few ideas that work -- Investor relations -- Communicating through philanthropy -- Changing the company name -- The name change process -- What to do when disaster strikes -- Mergers, acquisitions, takeovers, and divestitures -- Corporate advertising : what it is and what it can do -- Corporate advertising : should you or shouldn't you -- A no-nonsense approach to corporate advertising -- Globanization -- Corporate communications in a recession -- ... And finally, a word to the CEO.".
- catalog extent "xx, 271 p. :".
- catalog identifier "0669133124 (alk. paper) :".
- catalog issued "1988".
- catalog issued "c1988.".
- catalog language "eng".
- catalog publisher "Lexington, Mass. : Lexington Books,".
- catalog subject "659.2 19".
- catalog subject "Corporate image.".
- catalog subject "HD59.2 .G37 1988".
- catalog tableOfContents "Company image : control it or it controls you -- Will the real corporation please stand up -- The players -- Picking an agency -- Tracking the corporate image -- Public relations : an overview and a few ideas that work -- Investor relations -- Communicating through philanthropy -- Changing the company name -- The name change process -- What to do when disaster strikes -- Mergers, acquisitions, takeovers, and divestitures -- Corporate advertising : what it is and what it can do -- Corporate advertising : should you or shouldn't you -- A no-nonsense approach to corporate advertising -- Globanization -- Corporate communications in a recession -- ... And finally, a word to the CEO.".
- catalog title "How to build a corporation's identity and project its image / Thomas Garbett.".
- catalog type "text".