Matches in Harvard for { <http://id.lib.harvard.edu/aleph/001611414/catalog> ?p ?o. }
Showing items 1 to 24 of
24
with 100 items per page.
- catalog contributor b2301920.
- catalog created "[1966]".
- catalog date "1966".
- catalog date "[1966]".
- catalog dateCopyrighted "[1966]".
- catalog description "Bibliography: p. 585-587.".
- catalog description "Part 1: Foundations of consumer behavior -- The consumer in society -- Behavioral sciences and the consumer -- Fact-finding about consumers -- Part 2: Cultural influences -- Cultural antecedents of behavior -- Norms of behavior -- Socialization -- Part 3: Individual influences -- Motivation -- Emotions -- Learning and remembering -- Traits and attitudes -- Perception -- Rational and nonrational thinking -- Personality and personality differences -- The self -- Individual differences -- Part 4: Group influences -- Imitation and suggestion -- The family -- Social influences -- Ethnic and religious influences -- Influence of social class -- Influences of role -- Influences of innovators and leaders -- Part 5: Economic influences -- Economics and the consumer -- Part 6: The business firm and the consumer -- The business firm -- Segmentation of the market -- Interactions in the marketplace -- Part 7: Product attributes and the consumer -- The product -- Imagery and symbolism -- The brand -- The package -- The price -- The buying environment -- Part 8: Promotion and the consumer -- Communication -- Persuasion -- Advertising -- Selling -- Sales promotion -- Part 9: Decision-making by consumers -- The problem of believability -- Approaching consumer decisions -- Making consumer decisions -- Evaluating consumer decisions -- Predicting consumer decisions.".
- catalog extent "xxxii, 592 p.".
- catalog isPartOf "The Wiley marketing series".
- catalog issued "1966".
- catalog issued "[1966]".
- catalog language "eng".
- catalog publisher "New York, Wiley".
- catalog subject "658.83".
- catalog subject "Behavior.".
- catalog subject "Consumer behavior.".
- catalog subject "Consumers.".
- catalog subject "Consumption (Economics).".
- catalog subject "HF5415.3 .B7".
- catalog subject "Psychology, Applied.".
- catalog subject "Psychology, Social.".
- catalog tableOfContents "Part 1: Foundations of consumer behavior -- The consumer in society -- Behavioral sciences and the consumer -- Fact-finding about consumers -- Part 2: Cultural influences -- Cultural antecedents of behavior -- Norms of behavior -- Socialization -- Part 3: Individual influences -- Motivation -- Emotions -- Learning and remembering -- Traits and attitudes -- Perception -- Rational and nonrational thinking -- Personality and personality differences -- The self -- Individual differences -- Part 4: Group influences -- Imitation and suggestion -- The family -- Social influences -- Ethnic and religious influences -- Influence of social class -- Influences of role -- Influences of innovators and leaders -- Part 5: Economic influences -- Economics and the consumer -- Part 6: The business firm and the consumer -- The business firm -- Segmentation of the market -- Interactions in the marketplace -- Part 7: Product attributes and the consumer -- The product -- Imagery and symbolism -- The brand -- The package -- The price -- The buying environment -- Part 8: Promotion and the consumer -- Communication -- Persuasion -- Advertising -- Selling -- Sales promotion -- Part 9: Decision-making by consumers -- The problem of believability -- Approaching consumer decisions -- Making consumer decisions -- Evaluating consumer decisions -- Predicting consumer decisions.".
- catalog title "Consumer behavior and the behavioral sciences; theories and applications.".
- catalog type "text".