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- catalog contributor b2332238.
- catalog contributor b2332239.
- catalog created "c1988.".
- catalog date "1988".
- catalog date "c1988.".
- catalog dateCopyrighted "c1988.".
- catalog extent "ix, 184 p. :".
- catalog hasFormat "Marketing immunity.".
- catalog identifier "0870949497 :".
- catalog isFormatOf "Marketing immunity.".
- catalog issued "1988".
- catalog issued "c1988.".
- catalog language "eng".
- catalog publisher "Homewood, Ill. : Dow Jones-Irwin,".
- catalog relation "Marketing immunity.".
- catalog subject "658.8 19".
- catalog subject "Advertising Case studies.".
- catalog subject "HF5415 .L327 1988".
- catalog subject "Marketing Case studies.".
- catalog subject "New products Case studies.".
- catalog title "Marketing immunity : breaking through customer resistance / by George Lazarus with Bruce Wexler.".
- catalog type "Case studies. fast".
- catalog type "text".