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- catalog contributor b2404917.
- catalog created "1988.".
- catalog date "1988".
- catalog date "1988.".
- catalog dateCopyrighted "1988.".
- catalog description "Bibliography: p. [153]-159.".
- catalog description "What marketing research is good for -- Using secondary information -- Surveying -- Depth interviews and focus groups -- Observation -- Experimentation -- Data analysis -- Reporting results.".
- catalog extent "xii, 165 p. ;".
- catalog hasFormat "Cost-effective marketing research.".
- catalog identifier "0899302785 (lib. bdg. : alk. paper)".
- catalog isFormatOf "Cost-effective marketing research.".
- catalog issued "1988".
- catalog issued "1988.".
- catalog language "eng".
- catalog publisher "New York : Quorum Books,".
- catalog relation "Cost-effective marketing research.".
- catalog subject "658.8/3 19".
- catalog subject "HF5415.2 .S63 1988".
- catalog subject "Marketing research.".
- catalog tableOfContents "What marketing research is good for -- Using secondary information -- Surveying -- Depth interviews and focus groups -- Observation -- Experimentation -- Data analysis -- Reporting results.".
- catalog title "Cost-effective marketing research : a guide for marketing managers / Eric J. Soares.".
- catalog type "text".