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- catalog contributor b2405232.
- catalog contributor b2405233.
- catalog contributor b2405234.
- catalog created "c1988.".
- catalog date "1988".
- catalog date "c1988.".
- catalog dateCopyrighted "c1988.".
- catalog extent "29 leaves ;".
- catalog isPartOf "Report (Marketing Science Institute) ; no. 88-107.".
- catalog isPartOf "Report ; no. 88-107".
- catalog issued "1988".
- catalog issued "c1988.".
- catalog language "eng".
- catalog publisher "Cambridge, MA : Marketing Science Institute,".
- catalog subject "Advertising Congresses.".
- catalog subject "Advertising.".
- catalog subject "Consumers Congresses.".
- catalog subject "Consumers.".
- catalog subject "HF5823 .E83 1988".
- catalog title "Evaluating the effects of consumer advertising on market position over time : how to tell whether advertising ever works : a conference summary / by Stephen S. Bell.".
- catalog type "Conference proceedings. fast".
- catalog type "text".