Matches in Harvard for { <http://id.lib.harvard.edu/aleph/001688772/catalog> ?p ?o. }
Showing items 1 to 25 of
25
with 100 items per page.
- catalog alternative "Public and nonprofit marketing".
- catalog contributor b2418601.
- catalog contributor b2418602.
- catalog created "c1989.".
- catalog date "1989".
- catalog date "c1989.".
- catalog dateCopyrighted "c1989.".
- catalog description "Includes bibliographies and index.".
- catalog description "ch. 1. The role of marketing -- ch. 2. The context of public & nonprofit marketing -- ch. 3. Conducting a marketing audit -- ch. 4. Competitive strategy -- ch. 5. Building a marketing plan -- ch. 6. Consumer behavior & decision making -- ch. 7. Marker segmentation -- ch. 8. Marker research -- ch. 9. Product offerings -- ch. 10. Adding, modifying, & deleting products -- ch. 11. Developing monetary pricing strategies -- ch. 12. Distribution & delievery systems -- ch. 13. The nature & methods of marketing communication -- ch. 14. Advertising & public relations management -- ch. 15. Customer service & personal selling -- ch. 16. Organizing the marketing effort -- ch. 17. Implementing marketing programs -- ch. 18. Attracting donations & gifts-in-kind -- ch. 19. Recruiting & managing volunteers & boards of directors -- ch. 20. Managing retail & catalog sales organizations.".
- catalog extent "x, 520 p. :".
- catalog hasFormat "Public & nonprofit marketing.".
- catalog identifier "0894261347 :".
- catalog isFormatOf "Public & nonprofit marketing.".
- catalog issued "1989".
- catalog issued "c1989.".
- catalog language "eng".
- catalog publisher "Redwood City, Calif. : Scientific Press,".
- catalog relation "Public & nonprofit marketing.".
- catalog subject "Communication in marketing.".
- catalog subject "HD2742 .L68 1989".
- catalog subject "Nonprofit organizations Marketing.".
- catalog tableOfContents "ch. 1. The role of marketing -- ch. 2. The context of public & nonprofit marketing -- ch. 3. Conducting a marketing audit -- ch. 4. Competitive strategy -- ch. 5. Building a marketing plan -- ch. 6. Consumer behavior & decision making -- ch. 7. Marker segmentation -- ch. 8. Marker research -- ch. 9. Product offerings -- ch. 10. Adding, modifying, & deleting products -- ch. 11. Developing monetary pricing strategies -- ch. 12. Distribution & delievery systems -- ch. 13. The nature & methods of marketing communication -- ch. 14. Advertising & public relations management -- ch. 15. Customer service & personal selling -- ch. 16. Organizing the marketing effort -- ch. 17. Implementing marketing programs -- ch. 18. Attracting donations & gifts-in-kind -- ch. 19. Recruiting & managing volunteers & boards of directors -- ch. 20. Managing retail & catalog sales organizations.".
- catalog title "Public & nonprofit marketing / Christopher H. Lovelock & Charles B. Weinberg.".
- catalog title "Public and nonprofit marketing".
- catalog type "text".