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- catalog contributor b2423198.
- catalog created "1989.".
- catalog date "1989".
- catalog date "1989.".
- catalog dateCopyrighted "1989.".
- catalog description "Includes bibliographical references.".
- catalog extent "xi, 350 p. :".
- catalog hasFormat "Sales promotion management.".
- catalog identifier "0137881185".
- catalog isFormatOf "Sales promotion management.".
- catalog isPartOf "Prentice-Hall series in marketing".
- catalog issued "1989".
- catalog issued "1989.".
- catalog language "eng".
- catalog publisher "Englewood Cliffs, N.J. : Prentice Hall,".
- catalog relation "Sales promotion management.".
- catalog subject "658.8/2 19".
- catalog subject "HF5438.5 .Q45 1989".
- catalog subject "Sales management Case studies.".
- catalog subject "Sales promotion Case studies.".
- catalog title "Sales promotion management / John A. Quelch.".
- catalog type "Case studies. fast".
- catalog type "text".