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- catalog contributor b2423303.
- catalog created "c1989.".
- catalog date "1989".
- catalog date "c1989.".
- catalog dateCopyrighted "c1989.".
- catalog description "1. Signposts. -- 2. Campari and Mumm in Germany. -- 3. Kodak and cameras and film. -- 4. Kraft p'tit Quebec. -- 5. Listerine antiseptic. -- 6. Lux toilet soap. -- 7. Nescafe in Spain. -- 8. Oxo 115. -- 9. Quaker kibbles 'n bits. -- 10. Slice. -- 11. Smarties. -- 12. Timotei shampoo. -- 13. Diamond gemstones (De Beers). -- 14. The discover card. -- 15. The Ford escort. -- 16. Goodyear corporate. -- 17. Orkin. -- 18. The Trustee savings banks. -- 19. The United States Marine Corps. -- 20. A bird's-eye view of a thousand brands. --21. The search for general patterns. -- 22. Does it pay to advertise?".
- catalog description "Bibliography: p. [349]-370.".
- catalog extent "xxi, 380 p. :".
- catalog hasFormat "Does it pay to advertise?".
- catalog identifier "0669158976 (alk. paper)".
- catalog isFormatOf "Does it pay to advertise?".
- catalog issued "1989".
- catalog issued "c1989.".
- catalog language "eng".
- catalog publisher "Lexington, Mass. : Lexington Books,".
- catalog relation "Does it pay to advertise?".
- catalog spatial "United States".
- catalog subject "659.1 19".
- catalog subject "Advertising Brand name products United States Case studies.".
- catalog subject "HF5823 .J717 1989".
- catalog tableOfContents "1. Signposts. -- 2. Campari and Mumm in Germany. -- 3. Kodak and cameras and film. -- 4. Kraft p'tit Quebec. -- 5. Listerine antiseptic. -- 6. Lux toilet soap. -- 7. Nescafe in Spain. -- 8. Oxo 115. -- 9. Quaker kibbles 'n bits. -- 10. Slice. -- 11. Smarties. -- 12. Timotei shampoo. -- 13. Diamond gemstones (De Beers). -- 14. The discover card. -- 15. The Ford escort. -- 16. Goodyear corporate. -- 17. Orkin. -- 18. The Trustee savings banks. -- 19. The United States Marine Corps. -- 20. A bird's-eye view of a thousand brands. --21. The search for general patterns. -- 22. Does it pay to advertise?".
- catalog title "Does it pay to advertise? : cases illustrating successful brand advertising / John Philip Jones ; foreword by Sir David Orr.".
- catalog type "Case studies. fast".
- catalog type "text".