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- catalog contributor b2545722.
- catalog contributor b2545723.
- catalog created "c1989.".
- catalog date "1989".
- catalog date "c1989.".
- catalog dateCopyrighted "c1989.".
- catalog description "Includes bibliographical references.".
- catalog description "Introduction / John Waite Bowers -- Message effects: theory and research on mental models of messages / Joseph N. Cappella and Richard L. Street, Jr. -- Methodological issues in the study of message effects / Anthony Mulac and Dale Kunkel -- Goals, plans, and discourse comprehension / Charles R. Berger -- Inference-generating knowledge structures in message processing / Kathy Kellermann and Tae-Seop Lim -- Messages and persuasive effects / Michael Burgoon -- Message effects via induced changes in the social meaning of a response / Robert E. Sanders -- Television commercials as mass media messages / Esther Thorson -- Message features and entertainment effects / Jennings Bryant -- The effects of violent messages in the mass media / Daniel G. Linz and Edward Donnerstein -- Message effects: retrospect and prospect / James J. Bradac, Robert Hopper, and John M. Wiemann.".
- catalog extent "320 p. ;".
- catalog hasFormat "Message effects in communication science.".
- catalog identifier "0803932243".
- catalog identifier "0803932251 (pbk.)".
- catalog isFormatOf "Message effects in communication science.".
- catalog isPartOf "Sage annual reviews of communication research ; v. 17".
- catalog issued "1989".
- catalog issued "c1989.".
- catalog language "eng".
- catalog publisher "Newbury Park, Calif. : Sage Publications,".
- catalog relation "Message effects in communication science.".
- catalog subject "302.2/34 19".
- catalog subject "Content analysis (Communication)".
- catalog subject "Mass media Psychological aspects.".
- catalog subject "Mass media Social aspects.".
- catalog subject "P96.P75 M38 1989".
- catalog tableOfContents "Introduction / John Waite Bowers -- Message effects: theory and research on mental models of messages / Joseph N. Cappella and Richard L. Street, Jr. -- Methodological issues in the study of message effects / Anthony Mulac and Dale Kunkel -- Goals, plans, and discourse comprehension / Charles R. Berger -- Inference-generating knowledge structures in message processing / Kathy Kellermann and Tae-Seop Lim -- Messages and persuasive effects / Michael Burgoon -- Message effects via induced changes in the social meaning of a response / Robert E. Sanders -- Television commercials as mass media messages / Esther Thorson -- Message features and entertainment effects / Jennings Bryant -- The effects of violent messages in the mass media / Daniel G. Linz and Edward Donnerstein -- Message effects: retrospect and prospect / James J. Bradac, Robert Hopper, and John M. Wiemann.".
- catalog title "Message effects in communication science / James J. Bradac, editor.".
- catalog type "text".