Matches in Harvard for { <http://id.lib.harvard.edu/aleph/001792311/catalog> ?p ?o. }
Showing items 1 to 31 of
31
with 100 items per page.
- catalog alternative "Thirty second politics".
- catalog contributor b2573082.
- catalog coverage "United States Politics and government 1981-1989.".
- catalog coverage "United States Politics and government 1989-".
- catalog created "1989.".
- catalog date "1989".
- catalog date "1989.".
- catalog dateCopyrighted "1989.".
- catalog description "Bibliography: p. [225]-228.".
- catalog description "Ch. 1. Introduction: Has political advertising changed since 1972? -- Ch. 2. Schools of consulting: The responsive chord revisited -- Ch. 3. Issues in television ads and news -- Ch. 4. Hope, pride, reassurance, and trust: Decoding the cues in emotional appeals -- Ch. 5. Negative advertising and affect: The soft and the hard sell -- Ch. 6. Democrats reach for the Presidency: 1984 and yet more enduring lessons -- Ch. 7. The Hunt-Helms Senate race: Finding what works in a negative campaign -- Ch. 8. Theory and House practice: Ad campaigns in the heartland -- Ch. 9. To make a House race competitive: Ads in Southern political cultures -- Ch. 10. Conclusion: The new mass media election.".
- catalog extent "xiii, 237 p. :".
- catalog hasFormat "30-second politics.".
- catalog identifier "0275931943 (alk. paper) :".
- catalog identifier "0275931951 (pbk.) :".
- catalog isFormatOf "30-second politics.".
- catalog issued "1989".
- catalog issued "1989.".
- catalog language "eng".
- catalog publisher "New York : Praeger,".
- catalog relation "30-second politics.".
- catalog spatial "United States Politics and government 1981-1989.".
- catalog spatial "United States Politics and government 1989-".
- catalog spatial "United States.".
- catalog subject "324.7/3/0973 19".
- catalog subject "Advertising, Political United States.".
- catalog subject "HE8700.76.U6 K47 1989".
- catalog subject "Television in politics United States.".
- catalog tableOfContents "Ch. 1. Introduction: Has political advertising changed since 1972? -- Ch. 2. Schools of consulting: The responsive chord revisited -- Ch. 3. Issues in television ads and news -- Ch. 4. Hope, pride, reassurance, and trust: Decoding the cues in emotional appeals -- Ch. 5. Negative advertising and affect: The soft and the hard sell -- Ch. 6. Democrats reach for the Presidency: 1984 and yet more enduring lessons -- Ch. 7. The Hunt-Helms Senate race: Finding what works in a negative campaign -- Ch. 8. Theory and House practice: Ad campaigns in the heartland -- Ch. 9. To make a House race competitive: Ads in Southern political cultures -- Ch. 10. Conclusion: The new mass media election.".
- catalog title "30-second politics : political advertising in the eighties / Montague Kern.".
- catalog title "Thirty second politics".
- catalog type "text".