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- catalog abstract "Outlines hows groups devoted to social change can effectively utilize their resources to maximize results, providing a marketing framework for social campaigning and targeting consumer groups.".
- catalog contributor b2584295.
- catalog contributor b2584296.
- catalog created "c1989.".
- catalog date "1989".
- catalog date "c1989.".
- catalog dateCopyrighted "c1989.".
- catalog description "Bibliography: p. 371-389.".
- catalog description "Outlines hows groups devoted to social change can effectively utilize their resources to maximize results, providing a marketing framework for social campaigning and targeting consumer groups.".
- catalog description "Part 1. Understanding Social Marketing -- Part 2. Analyzing the Social Marketing Environment -- Part 3. Developing Social Marketing Programs -- Part 4. Managing Social Marketing -- Epilogue.".
- catalog extent "xii, 401 p. :".
- catalog hasFormat "Social marketing.".
- catalog identifier "0029184614".
- catalog isFormatOf "Social marketing.".
- catalog issued "1989".
- catalog issued "c1989.".
- catalog language "eng".
- catalog publisher "New York : Free Press,".
- catalog relation "Social marketing.".
- catalog subject "658.8".
- catalog subject "Behavior Therapy.".
- catalog subject "Behavior modification.".
- catalog subject "HF 5415.122 K87s 1989".
- catalog subject "HF5415.122 .K68 1989".
- catalog subject "Marketing of Health Services.".
- catalog subject "Social Change.".
- catalog subject "Social marketing.".
- catalog tableOfContents "Part 1. Understanding Social Marketing -- Part 2. Analyzing the Social Marketing Environment -- Part 3. Developing Social Marketing Programs -- Part 4. Managing Social Marketing -- Epilogue.".
- catalog title "Social marketing : strategies for changing public behavior / Philip Kotler, Eduardo L. Roberto.".
- catalog type "text".