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- catalog contributor b2605584.
- catalog contributor b2605585.
- catalog created "1989.".
- catalog date "1989".
- catalog date "1989.".
- catalog dateCopyrighted "1989.".
- catalog description "Consumers' interpretations of advertising imagery : a visit to the hell of connotation / David Glen Mick and Laura G. Politi -- Advertising resonance : a semiological perspective / Edward F. McQuarrie -- Materialism and the modern U.S. Christmas / Russell W. Belk -- The meaning of Christmas / Elizabeth C. Hirschman and Priscilla A. LaBarbera -- Unpacking the holiday prescence : a comparative ethnography of two gift stores / John F. Sherry, Jr. and Mary Ann McGrath -- "Homeyness" : a cultural account of one constellation of consumer goods and meanings / Grant McCracken -- Naturalistic, humanistic, and interpretive inquiry : challenges and ultimate potential / Shelby D. Hunt.".
- catalog description "Exploring diversity in consumer research / Julie L. Ozanne and Laurel Anderson Hudson -- On relativism and interpretivism, with a prolegomenon to the "why" question / Paul F. Anderson -- The relativist-constructionist perspective on scientific knowledge and consumer research / J. Paul Peter and Jerry C. Olson -- The role of the humanities in consumer research : close encounters and coastal disturbances / Morris B. Holbrook, Stephen Bell and Mark W. Grayson -- Literary explication : a methodology for consumer research / Barbara B. Stern -- The relevance of historical method for marketing research / Marilyn Lavin and Thomas J. Archdeacon -- Assessing trustworthiness in naturalistic consumer research / Melanie Wallendorf and Russell W. Belk.".
- catalog description "Includes bibliographical references.".
- catalog description "Interpretive, qualitative, and traditional scientific empirical consumer behavior research / Bobby J. Calder and Alice M. Tybout.".
- catalog extent "x, 209 p. :".
- catalog hasFormat "Interpretive consumer research.".
- catalog identifier "0915552205".
- catalog isFormatOf "Interpretive consumer research.".
- catalog issued "1989".
- catalog issued "1989.".
- catalog language "eng".
- catalog publisher "Provo, UT : Association for Consumer Research ;".
- catalog relation "Interpretive consumer research.".
- catalog subject "Consumer behavior.".
- catalog subject "Consumers Research.".
- catalog subject "HF5415.3 .I476 1989".
- catalog subject "Motivation research (Marketing)".
- catalog tableOfContents "Consumers' interpretations of advertising imagery : a visit to the hell of connotation / David Glen Mick and Laura G. Politi -- Advertising resonance : a semiological perspective / Edward F. McQuarrie -- Materialism and the modern U.S. Christmas / Russell W. Belk -- The meaning of Christmas / Elizabeth C. Hirschman and Priscilla A. LaBarbera -- Unpacking the holiday prescence : a comparative ethnography of two gift stores / John F. Sherry, Jr. and Mary Ann McGrath -- "Homeyness" : a cultural account of one constellation of consumer goods and meanings / Grant McCracken -- Naturalistic, humanistic, and interpretive inquiry : challenges and ultimate potential / Shelby D. Hunt.".
- catalog tableOfContents "Exploring diversity in consumer research / Julie L. Ozanne and Laurel Anderson Hudson -- On relativism and interpretivism, with a prolegomenon to the "why" question / Paul F. Anderson -- The relativist-constructionist perspective on scientific knowledge and consumer research / J. Paul Peter and Jerry C. Olson -- The role of the humanities in consumer research : close encounters and coastal disturbances / Morris B. Holbrook, Stephen Bell and Mark W. Grayson -- Literary explication : a methodology for consumer research / Barbara B. Stern -- The relevance of historical method for marketing research / Marilyn Lavin and Thomas J. Archdeacon -- Assessing trustworthiness in naturalistic consumer research / Melanie Wallendorf and Russell W. Belk.".
- catalog tableOfContents "Interpretive, qualitative, and traditional scientific empirical consumer behavior research / Bobby J. Calder and Alice M. Tybout.".
- catalog title "Interpretive consumer research / Elizabeth C. Hirschman, editor.".
- catalog type "text".