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- catalog contributor b2627674.
- catalog contributor b2627675.
- catalog created "c1989.".
- catalog date "1989".
- catalog date "c1989.".
- catalog dateCopyrighted "c1989.".
- catalog description "Includes bibliographical references.".
- catalog description "Part 1: Campaign and social structure -- Campaigns for social "improvement": an overview of values, rationales, and impacts / Charles T. Salmon -- Community power and leadership analysis in lifestyle campaigns / John R. Finnegan, Jr., Neil Bracht and K. Viswanath -- Family planning, abortion and AIDS: sexuality and communication campaigns / Jane D. Brown, Cynthia S. Waszak and Kim Walsh Childers -- The knowledge-behavior gap in public information campaigns: a development communication view / Robert Hornik -- Media coverage and social movements / Clarice N. Olien, Phillip J. Tichenor and George A. Donohue -- Information and power: toward a critical theory of information campaigns / Lana F. Rakow -- Campaigns, change and culture: on the polluting potential of persuasion / Richard W. Pollay -- Part 2: The campaign process -- Publics, audiences and market segments: segmentation principles for campaigns / James E. Grunig -- Message strategies for information campaigns: a social psychological analysis / Patricia G. Devine and Edward R. Hirt -- Strategies and tactics in political campaigns / Garrett J. O'Keefe -- Estimating the magnitude of threats to validity of information campaign effects / Steven H. Chaffee, Connie Roser and June Flora.".
- catalog extent "306 p. :".
- catalog hasFormat "Information campaigns.".
- catalog identifier "0803932189".
- catalog identifier "0803932197 (pbk.)".
- catalog isFormatOf "Information campaigns.".
- catalog isPartOf "Sage annual reviews of communication research ; v. 18".
- catalog issued "1989".
- catalog issued "c1989.".
- catalog language "eng".
- catalog publisher "Newbury Park, Calif. : Sage Publications,".
- catalog relation "Information campaigns.".
- catalog subject "659 20".
- catalog subject "Communication Social aspects.".
- catalog subject "HM263 .I5195 1989".
- catalog subject "Marketing Social aspects.".
- catalog subject "Publicity.".
- catalog subject "Social change.".
- catalog subject "Social marketing.".
- catalog tableOfContents "Part 1: Campaign and social structure -- Campaigns for social "improvement": an overview of values, rationales, and impacts / Charles T. Salmon -- Community power and leadership analysis in lifestyle campaigns / John R. Finnegan, Jr., Neil Bracht and K. Viswanath -- Family planning, abortion and AIDS: sexuality and communication campaigns / Jane D. Brown, Cynthia S. Waszak and Kim Walsh Childers -- The knowledge-behavior gap in public information campaigns: a development communication view / Robert Hornik -- Media coverage and social movements / Clarice N. Olien, Phillip J. Tichenor and George A. Donohue -- Information and power: toward a critical theory of information campaigns / Lana F. Rakow -- Campaigns, change and culture: on the polluting potential of persuasion / Richard W. Pollay -- Part 2: The campaign process -- Publics, audiences and market segments: segmentation principles for campaigns / James E. Grunig -- Message strategies for information campaigns: a social psychological analysis / Patricia G. Devine and Edward R. Hirt -- Strategies and tactics in political campaigns / Garrett J. O'Keefe -- Estimating the magnitude of threats to validity of information campaign effects / Steven H. Chaffee, Connie Roser and June Flora.".
- catalog title "Information campaigns : balancing social values and social change / Charles T. Salmon, editor.".
- catalog type "text".