Data Portal @ linkeddatafragments.org

Matches in Harvard for { <http://id.lib.harvard.edu/aleph/001830892/catalog> ?p ?o. }

• catalog contributor b2631893.
• catalog contributor b2631894.
• catalog created "c1989.".
• catalog date "1989".
• catalog date "c1989.".
• catalog dateCopyrighted "c1989.".
• catalog description "Developments in video communication -- Advances in theatrical movie technology -- "The second coming of sound" -- The future moviegoing audience -- Economic factors -- Alternative futures for the movies.".
• catalog description "Includes bibliographical references (p. 145-156).".
• catalog description "Pt. 1: A new perspective: movies as mass communication -- Studying the movies -- Beyond the movies as art -- A model of the movies as communication -- The movies' place in mass culture -- Pt. 2: "What you see if what you get": the economics of the movies -- Movies and the goals of business -- The effects of uncertainty -- The creation of an "audience image" -- The industry's "articles of faith" -- Market potential, production costs, and funding -- The historical struggle for dominance -- Majors versus independents -- Producer-distributors versus exhibitors -- The rise of multiplexes -- Distribution-exhibition arrangements -- Release patterns -- Financial terms -- Advertising expenses, concession revenue, and screen advertising -- "Looks," "Adjustments," and the allocation of grosses -- The distributor-producer agreement -- Marketing in the modern context -- Merchandising and tie-ins -- The Oscars as a selling tool -- "Hype" can backfire -- Concentration limits choice -- ".
• catalog description "The changing industry landscape -- Pt. 3: Giving the people what they want: the sociology of the movies -- The movies as an institution -- The movies as social communication -- The movies as "reflector" or "shaper" -- The movie star as symbol -- The movie audience -- The moviegoing experience -- Pt. 4: Keeping them in the dark: the psychology of the movies -- The psychology of movie-viewing -- Movie-viewing as a collective experience -- The use of psychological techniques in movie marketing -- Alternative explanations -- Psychoanalysis and movie analysis -- The role of the movies -- Pt. 5: The Hollywood version: the socio-cultural and political effects of the movies -- Movies and society: some conceptual and methodological problems -- Movies and society: the movie-made culture -- The movies and material culture -- Pt. 6: "You ain't heard [and seen] nothin' yet": the future of theatrical movies -- "Predicting the future" -- The movies' relationship to television -- ".
• catalog extent "160 p. :".
• catalog hasFormat "Movies as mass communication.".
• catalog identifier "0803933282".
• catalog identifier "0803933290 (pbk.)".
• catalog isFormatOf "Movies as mass communication.".
• catalog isPartOf "The Sage commtext series ; v. 4".
• catalog issued "1989".
• catalog issued "c1989.".
• catalog language "eng".
• catalog publisher "Newbury Park, Calif. : Sage Publications,".
• catalog relation "Movies as mass communication.".
• catalog spatial "United States.".
• catalog subject "302.23/43 20".
• catalog subject "Cinema films, history - Sociological perspectives".
• catalog subject "Mass media United States.".
• catalog subject "Motion picture industry United States.".
• catalog subject "PN1993.5.U6 J68 1989".
• catalog tableOfContents "Developments in video communication -- Advances in theatrical movie technology -- "The second coming of sound" -- The future moviegoing audience -- Economic factors -- Alternative futures for the movies.".
• catalog tableOfContents "Pt. 1: A new perspective: movies as mass communication -- Studying the movies -- Beyond the movies as art -- A model of the movies as communication -- The movies' place in mass culture -- Pt. 2: "What you see if what you get": the economics of the movies -- Movies and the goals of business -- The effects of uncertainty -- The creation of an "audience image" -- The industry's "articles of faith" -- Market potential, production costs, and funding -- The historical struggle for dominance -- Majors versus independents -- Producer-distributors versus exhibitors -- The rise of multiplexes -- Distribution-exhibition arrangements -- Release patterns -- Financial terms -- Advertising expenses, concession revenue, and screen advertising -- "Looks," "Adjustments," and the allocation of grosses -- The distributor-producer agreement -- Marketing in the modern context -- Merchandising and tie-ins -- The Oscars as a selling tool -- "Hype" can backfire -- Concentration limits choice -- ".
• catalog tableOfContents "The changing industry landscape -- Pt. 3: Giving the people what they want: the sociology of the movies -- The movies as an institution -- The movies as social communication -- The movies as "reflector" or "shaper" -- The movie star as symbol -- The movie audience -- The moviegoing experience -- Pt. 4: Keeping them in the dark: the psychology of the movies -- The psychology of movie-viewing -- Movie-viewing as a collective experience -- The use of psychological techniques in movie marketing -- Alternative explanations -- Psychoanalysis and movie analysis -- The role of the movies -- Pt. 5: The Hollywood version: the socio-cultural and political effects of the movies -- Movies and society: some conceptual and methodological problems -- Movies and society: the movie-made culture -- The movies and material culture -- Pt. 6: "You ain't heard [and seen] nothin' yet": the future of theatrical movies -- "Predicting the future" -- The movies' relationship to television -- ".
• catalog title "Movies as mass communication / Garth Jowett, James M. Linton.".
• catalog type "text".