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- catalog contributor b2639813.
- catalog contributor b2639814.
- catalog created "c1985.".
- catalog date "1985".
- catalog date "c1985.".
- catalog dateCopyrighted "c1985.".
- catalog extent "xix, 665 p. :".
- catalog identifier "0070387869 :".
- catalog isPartOf "McGraw-Hill series in marketing".
- catalog issued "1985".
- catalog issued "c1985.".
- catalog language "eng".
- catalog publisher "New York : McGraw-Hill,".
- catalog subject "658.8 19".
- catalog subject "HF5415 .M29747 1985".
- catalog subject "Marketing Case studies.".
- catalog subject "Marketing Problems, exercises, etc.".
- catalog title "Marketing challenges : cases and exercises / [edited by] Christopher H. Lovelock, Charles B. Weinberg.".
- catalog type "text".