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- catalog contributor b2642140.
- catalog created "c1988.".
- catalog date "1988".
- catalog date "c1988.".
- catalog dateCopyrighted "c1988.".
- catalog description "Bibliography: p. 228-229.".
- catalog extent "xx, 239 p. :".
- catalog identifier "007053599X :".
- catalog issued "1988".
- catalog issued "c1988.".
- catalog language "eng".
- catalog publisher "New York : McGraw-Hill,".
- catalog subject "658.8/4 19".
- catalog subject "Direct marketing.".
- catalog subject "HF5415.126 .R65 1988".
- catalog title "Integrated direct marketing : techniques and strategies for success / Ernan Roman ; forewords by Bob Stone, Jim Kobs.".
- catalog type "text".